The FIRST marketing team is hiring a Digital Marketing Operations Specialist

[MusicMarketer78]

Join the team that drives awareness and growth for the organization’s global PreK-12 programs and gain a front-row seat to our life-changing impact. 

View Application & Apply

Who We Are

FIRST® is the world’s leading youth-serving nonprofit advancing STEM education outcomes and the development of 21st century life skills. For more than 30 years, FIRST has evolved into a global movement by engaging millions of people with a proven game-changer for preparing kids to solve the world’s greatest problems. This legacy and opportunity is as strong and dynamic as ever, as FIRST creates the people who will change the world – today and tomorrow.

About this Role

Are you that marketing professional who is as confident with strategy as you are with technology? With hyper focus towards growth this role supports our marketing technology operations, systems, and processes enabling efficient performance across FIRST. Our ideal candidate is highly technical, loves pouring over data, and is analytical by nature. Adopting our ethos of Gracious Professionalism®, you will willingly share thoughts, ideas, and recommendations as you make a positive impact on the overall strategic mission of FIRST.

In return, we promise a fast-paced, exciting, and rewarding environment where you will be part of a team that cares about each other and thrives on each other’s successes. You will work in close collaboration with colleagues across the organization to support and foster growth worldwide. You’ll feel good about the future of the world after doing hard work with the talented people at FIRST and will have a front row seat to our life-changing programs.

This role has the ability to be a remote working arrangement for the right candidate.

The Details

• Through marketing technology and engagement strategies, consistently evaluate, challenge, and seek to improve the customer experience across multiple channels and touch points
• Measure, analyze, report, and assess all digital marketing campaign performance against established goals (return on investment and critical metrics)
• Optimizing user experience, collaborate with internal/external partners to build landing pages and handle FIRST websites (including navigation, content, mobile, and user experience)
• Lead all aspects of our HubSpot CRM system including client relationship, implementing new product updates, implementing standard methodologies, monitoring data quality, performing data hygiene/list updates, and acquiring new certifications
• Support, supervise, and improve FIRST's lead intake processes to ensure the accuracy and speediness of lead delivery
• Run HubSpot email marketing platform including onboarding FIRST business teams/users and leading day-to-day enterprise-wide email marketing governance
• Implement end-to-end email campaigns including design, list segmentation, A/B testing, scheduling, distribution, workflows, measurement, and optimization
• Monitor and analyze Google Analytics and HubSpot dashboards to recommend new growth strategies across SEO, SEM, content marketing, inbound marketing, email marketing, and conversion rate optimization

Qualifications and Experience

• BA/BS in marketing or related field with 5 years directly related experience or master’s degree and 3 years of previous experience in a related field
• HubSpot inbound certification required
• Proven working experience in digital marketing, particularly within the nonprofit industry preferred
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., HubSpot, Google Analytics)
• Working knowledge of HTML, CSS, and JavaScript development and constraints and experience with Drupal CMS or other web content management platforms
• Strong communications skills, including writing and editing marketing content for web/email

Commitment to FIRST® Core Values

Discovery: We explore new skills and ideas.
Innovation: We use creativity and persistence to solve problems.
Impact:  We apply what we learn to improve our world.
Inclusion: We respect each other and embrace our differences.
Teamwork: We are stronger when we work together.
Fun: We enjoy and celebrate what we do!

View Application & Apply

[DianaGomez]

Thanks for sharing!

Best, 

Diana