Remote Role: Product Marketing Manager

[ResiliaJobs]

 

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Product Marketing Manager

About Resilia

Resilia is a fast growing, venture backed, mission-driven SaaS startup powering a digital transformation in the nonprofit sector. Our mission is to strengthen nonprofit capacity and help grantors scale impact through data-driven technology solutions. Resilia’s three SaaS-based products help nonprofits achieve tax exempt status, build capacity in pursuit of becoming high performing organizations, while enabling corporations and foundations to support nonprofits beyond grant awards. As a company, Resilia was named 2023 Best Tech Startup in New Orleans, a Rising Star on the 2020 Forbes Cloud 100 list, VentureBeat's Companies to Watch list and Sevetri Wilson, Resilia’s Founder and CEO, has been recognized in Inc Magazine's 100 Women Building America's Most Innovative Companies and Pitchbook's top Black Tech Leaders list. The company recently closed a historic Series B raise: the $35 million round will fuel growth and impact for the company’s 15,000+ nonprofit users, and marks the largest single VC raise ever by a solo Black female-founded tech company. For more information visit resilia.com.

Market Opportunity

 

Every nonprofit is unique and so are their capacity needs. Yet they find it difficult to access capacity building solutions that meet them where they are. Resilia’s mission is to strengthen and uplift nonprofit organizations by elevating their stories, driving advocacy efforts, and prioritizing those that are underserved through long-term capacity building. We serve nonprofits, foundations, corporations, governments, and other grantmakers, centered on trust-based philanthropy principles and meeting changemakers where they are.

Resilia’s three Software-as-a-Services products are designed with a human touch.

• Nonprofit Formation - Empowers brand-new nonprofits to achieve tax exempt status while enabling annual compliance.
• Nonprofit Platform - Provides capacity building support in fundraising, board management, program management and the collection of data.
• Funder Program - Sponsored by grantmakers (foundations, governments, corporations), nonprofits are able to build mission-facing and back office capacity in a manner that best suits them. Resilia’s Funder Program meets nonprofits where they are through a combination of an online platform, 1:1 nonprofit coaching and peer-to-peer learning.

With a first-to-market solution and a team of builders with extensive startup, nonprofit, and corporate experiences, Resilia is well poised to democratize technology in order to solve some of the social good sector’s biggest legacy challenges, while re-defining the notion of technology for good.

About the Role

Resilia’s Marketing team is a key growth driver for the company and supports all three product lines. Beyond revenue and customer acquisition, the Marketing team is responsible for building brand awareness in a mission-first manner.

Resilia is seeking a Product Marketing Manager to join our expanding Marketing team and drive product-led growth (PLG) for solutions targeting our nonprofit partners at each stage of their development. Reporting to the Head of Marketing, the Product Marketing Manager will serve as a bridge between our Product, Marketing, and Revenue teams while communicating and collaborating on go-to-market strategy, customer research, client acquisition and activation, and reporting.

The role will collaborate on defining and managing the end-to-end user journey from product ideation through to product launch and on to engagement and retention. The perfect candidate will be able to partner with cross-functional teams in Marketing, Product, Sales and Customer Success, as well as roll up their sleeves to execute core functions including product positioning, audience persona definition and segmentation, launch strategy, and portfolio management.

The experienced marketer will bring a proven track record in leading product-led growth strategies to attract, activate, engage, retain, and expand client subscriptions. They are comfortable working in a fast-paced startup environment juggling multiple projects at different stages in the launch cycle. They are obsessed with finding and sharing insights, supporting messaging, and developing product-focused communications. Importantly, they embrace Resilia’s mission to power the people changing the world.

What You’ll Do:

• Conduct research and develop expertise on nonprofit market trends, competitive analysis, and relevant customer insights to inform Marketing and Product efforts
• Collaborate with Product to influence product experiences, portfolio strategies and bring new products to market
• Be the champion of nonprofits, ensuring their voice is driving what we do in the development of our products and marketing efforts and that we are being responsive to market needs
• Leverage the output of client persona and segmentation analysis, develop a targeted marketing approach for new and existing products
• Lead core product marketing functions including competitive analysis, market fit, value propositions, product positioning, and go-to-market (GTM) strategy
• Oversee the development of core product messaging that creates differentiation and underscores our brand narrative
• Contribute to product pricing and packaging strategy
• Constantly analyze and test outbound marketing messaging and communications across key channels
• Partner with Product to strengthen engagement with the Resilia Nonprofit Platform
• Collaborate on go-to-market execution to ensure key milestones and outcomes are met leading to effective product launches
• Collaborate with marketing team and cross-functional partners (Product, Sales and Customer Success) to maintain consistent brand tone
• Be familiar with Resilia’s product roadmap to identify long-term opportunities to reach, educate, and positively influence our target markets
• Work closely with Product, Sales, and Marketing to develop sales enablement materials (e.g., client stories, webinars, datasheets, demo videos, pitch-decks, solution guides, knowledge base articles, and more)

Qualifications

• 5+ years hands-on experience in product marketing for a SaaS organization (preferably one that has scaled).
• Experience with product-led growth strategy, tactics, and metrics
• Expertise in B2B technology marketing – strong plus if within the nonprofit or online learning sectors
• Bachelor's degree or equivalent
• Excellent written and verbal communication skills
• Familiarity with HubSpot and analytics tools (GA4, Preset, Variance) a plus

About you

• Strategic-thinker, with ability to understand customer needs and behaviors
• Data-driven, goal-oriented, and analytical, with deep understanding of marketing funnels
• Self-starter, problem solver, and unafraid to test, sometimes fail, and learn
• Able to see the small details and the larger campaign picture simultaneously
• Driven to accomplish goals, with demonstrated ability to set priorities, stay focused, and continually meet clear milestones
• Life-long learner embodying a growth mindset
• Ability to thrive in a fast-paced startup environment

Why Resilia? Resilia powers the people changing the world.

Apply here!