Product Marketing Manager

[MarcusYee]

Location: San Ramon, CA (onsite position)

What will you do: You will develop a deep understanding of the needs of our customers in order to help develop Beewise’s messaging strategy and integrated marketing programs. 

Responsibilities:

• Develop customer personas and positioning for growers, beekeepers, corporate ESG program owners, and policymakers.  
• Develop and maintain a close understanding of our marketplace, including competitor offerings and partnership ecosystems.
• Develop and execute against an editorial calendar of thought leadership content, including bylines, case studies, research, and speaking engagements. 
• Help build out a library of customer-led marketing materials including case studies, interviews, testimonials, and peer-reviewed research. 
• Assist in managing PR. 
• Partner with our Revenue team to execute and measure direct marketing campaigns that drive annual recurring revenue. 
• Manage internal communications around launches and keep our Sales team up to date on product messaging while creating flywheel with our product team. 
• Build a strong industry presence by supporting our presence at industry events.

The best candidate likes to dig into markets and solutions and has a passion for building. You know how to speak to a discerning audience of customers, analysts, press, partners, and colleagues, as well as stand out in a crowd. This is the ideal opportunity for a highly effective storyteller with a demonstrated history of working across all levels of the organization. 

Requirements:

• At least 3+ years of experience working in marketing. 
• Familiarity B2B sales and marketing best practices.
• Previous work experience at a startup in any capacity.
• Comfort with (and love for) dynamic business environments where priorities are constantly changing based on new data.
• A degree in Marketing, Communications, English, or a related field. 
• Excellent written and verbal communication skills.