PCR is a fast growing digital consultancy focused on turning traffic into profits, through intense focus on Conversion Rate, Customer Retention and Marketing Automation. We have been fortunate to partner with over 30+ high-growth eComm businesses, including Vive Organics, Devocion Coffee, SheFit, and Far Niente.
PCR focuses heavily on culture and community and offers full benefits to all employees, including remote work, medical, dental, vision, life insurance, fitness perks (like free Whoop bands and Peloton App), 401k plan, unlimited vacation, gain sharing, Summer Fridays, regular care packages, and monthly team outings.
Summary
The Data Analytics Manager role serves to understand buying behaviors and motivators of our client’s business at multiple levels, translating complex data into clear, actionable insights that can be implemented by our accounts team. This person will develop advanced analytics, as well as improve operational excellence and technology related to the gathering and analysis of CRM, eCommerce, digital marketing, business, and competitive data. They will also provide overall structure and processes to ensure continuous improvement and impactful results are delivered on a company level. Applicants should be highly curious and proactive, and have a desire to leverage data to develop innovative processes and functionalities in forecasting and analytics.
Key Owned Deliverables
Collaborate with team members to improve and optimize conversion rates across a variety of channels such as paid and organic search, email, and web properties
Enhance the team’s abilities to report on performance, focus on impact, and provide transparency around analytics workstreams
Provide insights on key metrics including web traffic, lead generation, ROI, conversions, awareness, marketing attribution, and trends
Generate test hypotheses based on identifying opportunities of KPI improvement for clients.
Execute A/B testing strategy and make objective recommendations to improve KPIs based on data driven analysis of the results
Implement and analyze qualitative client data such as user recordings and user surveys
Identify and isolate emerging trends and actionable insights to utilize data to guide both our client’s and internal strategic decisions
Help prepare for the shifting landscape caused by privacy regulations and impending technology
Build a broad understanding and support for e-commerce and marketing analytics protocols, implementations, and priorities
Define, develop, and optimize strategies, best practices, and priorities for company analytics and reporting
Have a clear understanding of our client’s audiences, objectives, and industry
Proactively make educated recommendations or opportunities based on client needs and goals
Areas of Knowledge and Skill
3+ years experience in data and analytics leadership role within the eCommerce segment
5+ years experience of relevant analytics and insight experience in marketing setting
5+ years experience working with qualitative and quantitative research methodologies
Data-driven with a focus on measurement and optimization
Strong presentation skills and ability to clearly interpret and translate results, trends, and takeaways to team members, clients, and leadership with varying levels of subject matter knowledge
Creative and innovative problem solver and storyteller with data, providing needed insights and analytics to help businesses reach their goals
Highly motivated to understand the needs of our diverse customers by reimagining our data workflow and share insights to drive constant improvement of our services
Strong systems thinker that can recognize patterns and draw conclusions/improvements from data and customer insights
Proven ability to understand/build, test, and iterate workflow and tools
Ability to encourage and strengthen a supportive, collaborative, and high performing team
Experience identifying, managing and leveraging partners and vendors
Quantitative degree required; Master's preferred
Proficient mining data from multiple sources including large customer data sets, behavioral data, and social sentiment
Extensive knowledge of analytics platforms
Results-focused, motivated self-starter, detail oriented with the ability to manage multiple projects
Ability to collaborate with multiple internal teams to create strategies and plans to maximize revenue
Benefits
Medical, Dental, Vision, Life Insurance, Unlimited Vacation Policy, Team Outings, 401k, Gain Share, Fitness and Tech Benefits.