Allovue believes every student deserves access to the resources they need to be successful in school. Our education resource planning software empowers K-12 administrators at every level to allocate resources to best support the needs of their students. We seek people who are creative, funny, humble, flexible, motivated, collaborative, and problem-solvers. We love and respect our team members. We also love silly GIFs.
YOUR ROLE
As the Operations Manager, you play a pivotal role in ensuring that the Sales Marketing team at Allove operates efficiently by leveraging the HubSpot CRM platform. As our resident subject matter expert for all things MarTech, you’ll be the go-to for technical strategy, implementation, execution, and troubleshooting. In particular, you’ll work closely with the Sales Marketing team to review, recommend, and implement best practice processes and procedures within our CRM and marketing automation platform. You’ll be responsible for the day-to-day running of HubSpot and operationalizing our marketing campaigns and strategies—utilizing best practice data capture and workflow methodologies, as well as assisting and executing on special marketing projects. The ideal candidate is an analytical and operational thinker, and an expert in getting the most out of marketing systems and processes to fuel effective marketing campaigns.
RESPONSIBILITIES
Develop, execute, and test sales and marketing campaign automation to improve lead generation, contact engagement, and deal progression
Evaluate requests from stakeholders and translate the needs into new automations, workflows, or configurations in HubSpot
Oversee data integrity within the HubSpot CRM through data import management, data cleanup, deduping, and the development of automation workflows
Track and measure effectiveness of campaigns/automations and make actionable recommendations to the team based on data
Create and manage user profiles, layouts, reports, dashboards, process automation, and other configurable parts of the interface for end-users
Manage the optimization of our HubSpot instance, including platform integrations, workflow development and management, templates, and troubleshooting
Use your killer communication skills to draft and update system documentation, policies, and procedures in our knowledge management system (Notion)
Lead HubSpot onboarding and internal training sessions, as necessary
Provide day-to-day support for Allovue users and assist the team with best practices to improve and increase their knowledge of HubSpot
QUALIFICATIONS
3+ years of professional experience in sales or marketing operations
Deep understanding of HubSpot configuration and technical/functional capabilities (Sales, Marketing, and CMS Hubs)
Ability to understand complex requirements and transfer strategy into operational execution
Ability to advise and implement best practices with a knack for problem solving
Be a natural at spotting inefficiencies and be able to identify a solution
Comfortable with speaking up with ideas or insights.
Outstanding attention to detail with impeccable organizational skills
Excellent written and verbal communication
Keen judgment to know when, who, and how to ask for help
BONUS POINTS
Bachelor’s degree preferred in business, marketing or a related field
HubSpot Sales and Marketing certifications
Experience in B2B software sales environments, particular those with long sales cycles and difficult attribution
Understanding of funnel strategy and marketing to different buyer stages and audience