Marketing Technology & Web Development Specialist Job Opening!

[RamyaRaman]

If you are excited about working at a fast-paced venture firm in a role where marketing meets technology, then we should talk.

Who we are:
FedTech is a group of entrepreneurially minded people on a mission to unlock the benefits of deep tech (technology with a novel scientific basis). We are venture builders who thrive at the intersection of US entrepreneurship, breakthrough technologies, and mission-driven organizations. Since 2015, we have successfully driven deep tech ventures with individuals, early-stage companies, corporates, universities, and US government agencies to stay at the leading edge of innovation. 

The Marketing team at FedTech is the driving force behind our mission to bring groundbreaking technology and innovation to market. We specialize in crafting strategic marketing campaigns that showcase the value and impact of our deep tech solutions. Our team combines expertise in digital marketing, content creation, and data analytics to create compelling narratives that resonate with our target audiences. From managing sophisticated email marketing campaigns and optimizing SEO to engaging with our community on social media and producing insightful content, we ensure that FedTech's innovations reach the right people at the right time. With a focus on collaboration and creativity, our marketing team not only amplifies our brand but also supports the commercialization journey of cutting-edge technologies.

What you will do:

• Monitor and maintain the overall performance of FedTech’s marketing tech stack
• Configure and manage HubSpot CRM for effective lead nurturing and customer relationship management
• Maintain email IP and domain reputations, including deliverability and DNS records (SPF, DKIM, DMARC, etc.). Provide insights and deliver solutions to enhance campaign effectiveness
• Develop and execute an email warm-up plan for new domains & subdomains where necessary, gradually increasing email volumes to build a positive sender reputation while monitoring engagement metrics
• Manage UI/UX strategy and implementation for the company website using Webflow
• Oversee website design and development tasks, including creation of dynamic pages, form creation, and on-site edits to optimize SEO (specifically technical SEO)

Successful candidates will have:

• Bachelor’s degree in marketing, Communications, Business, or a related field
• 4-7 years of experience in marketing web development, including HubSpot, email deliverability, UI/UX optimization, and data flow management, optimization, and implementation. A high level of technical savviness
• Working experience with HTML and CSS
• Working experience with HubSpot
• A proven track record of developing and executing successful digital marketing campaigns
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and email marketing software
• Webflow experience a plus
• Airtable experience a plus
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Desire and proven ability to work collaboratively with cross-functional teams
• A relentless bias towards action (writing, building, testing, measuring, iterating)
• Independence and drive, requiring little direct supervision while staying hyper-focused on the success of our clients and portfolio companies.

Our Values:

• Boldness: We have the fortitude to forge new paths and push beyond our comfort
• Unity: We treat our clients, team members and partners as we would like to be treated - we are one united team
• Introspection: We recognize introspection is the necessary ingredient in which self-improvement flourishes
• Leadership: We embrace servant leadership - putting the interests of client, team partners and partners first
• Decisiveness: We have a strong bias towards action

Location:
Ability and willingness to relocate within commuting distance of our Arlington, VA headquarters is strongly preferred. We are currently operating under a hybrid work arrangement with 3 days onsite in Arlington and 2 days remote, with the opportunity for alternative arrangement requests on a case-by-case basis.

Compensation:

• Base salary range: $70,000-90,000 based on education and experience
• Additional upside with bonus, rapid career progression, and the ability to earn equity.
• A competitive benefits package including 401K with employer match, health/dental/vision plans through Blue Cross Blue Shield, flexible PTO, employer paid disability insurance, parental leave, transportation, wellness reimbursements, flexible work arrangements, amongst others.

Travel Required:
Ability and willingness to occasionally travel domestically is required.