Marketing Specialist

SPilgrim
Member

IDScan.net, a New Orleans-based tech company, is looking for a Marketing Specialist to join its growing marketing team. The ideal candidate will put their marketing expertise to use in helping us reach out to new prospects, nurture leads, and engage with our customers.

 

Responsibilities

The Marketing Specialist will give the sales team the tools they need to successfully nurture leads and close deals, position the company and products to strategically communicate with audience segments, and manage a multichannel marketing program that generates interest and leads in our company. They will design, execute, and evaluate marketing campaigns.

 

  • Manage relationships with PPC agencies to generate interest and incoming leads
  • Contribute to the strategy, execution, measurement, and adjustment of paid search campaigns
  • Perform keyword and paid search research
  • Aid in lead assignment & qualification
  • Aid in maintaining consistency of company and product messaging across all channels and marketing materials
  • Track source for all new incoming leads
  • Set up inbound and outbound prospecting campaigns for use by our sales team
  • Design nurture campaigns for new inbound leads and unengaged prospects
  • Manage and write email copy for all campaigns
  • Identify what additional content is required for a successful campaign, and collaborate in its creation

 

Qualifications

The ideal candidate must:

Have a proficient understanding of:

  • Google Analytics and Google Tag Manager
  • Ability to set up and manage ads in Google Ads
  • Stay on top of the latest digital advertising trends, channels, and formats
  • Write email marketing campaigns with a clear call-to-action
  • Understand the stages of our customer lifecycle and vary the messaging accordingly
  • Have an analytical mindset to identify, measure, and improve upon KPI related to email marketing

 

The following are required: 

  • 2 years+ experience running paid search campaigns
  • 2 years + experience B2B or SaaS preferred
  • Must have experience in the Google Ads platform and is able to build campaigns, audiences, ad sets, and ads
  • Experience running Bing, Shopping, YouTube, Criteo, Discovery, and GDN campaigns preferred
  • Ability to budget accounts while optimizing towards KPIs and working with the greater team to achieve client's goals
  • Bachelor's degree in Marketing, Communications, Business, or related field

 

Work Environment

This position will be located in IDScan.net’s New Orleans Headquarters. Normal work hours are 8:30-5:30, Monday-Friday. This position will report to the Marketing Manager and will work closely with our sales, support, and executive teams.

 

Compensation

IDScan.net offers a competitive compensation package, including:

  • Salary commensurate with experience
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
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