Marketing Specialist at New England Historic Genealogical Society
The Marketing Specialist will serve as the key operations manager for all projects and services undertaken by the NEHGS Business Development area. Reporting to the Vice President of Business Development and Revenue Growth, this role will support and execute marketing operations including, but not limited to, email marketing, social media advertising, and Google Ads.
HubSpot experience is a must.
Will serve as the key operations manager for email marketing projects undertaken by NEHGS
Assist and coordinate the planning, development, execution, production, and on-time delivery of all approved projects in support of the Society’s marketing initiatives. Projects include primarily email marketing, social media advertising, and Google Ads.
Serve as primary individual responsible for the Society’s marketing communications via email, using the resources made available through contracts and services with HubSpot or other preferred suppliers, tracking their performance and issuing frequent reports to interested parties concerning results.
Actively involved in the creation and coordination of elements of paid social advertising, implementing an approved strategy to support the NEHGS marketing plan and issuing frequent reports tracking performance and engagement in the category.
May be required to pull reports and handle back-end operations of NEHGS’ online ecommerce platform, Shopify.
Some travel required; some overtime and weekend duties as needed to support the calendar of events of the organization and to meet urgent marketing deadlines.
