Marketing Programs Manager - Austin or Remote

[LAReynolds]

Are you looking to join a profitable, growing software company that is transforming how organizations share knowledge and insights? An organization with big-name customers like Capital One, Burberry, and Conagra in seemingly every industry or niche? One with a growing customer base and a proven product that users actually love?

Then join us in the knowledge engagement revolution at Bloomfire, one of Austin’s Best Places to Work.

The Role

The Marketing Programs Manager, reporting to the Senior Director of Demand Generation, will develop and execute integrated, multi-channel marketing campaigns, and scale existing marketing operations. This role will be a critical member of the Marketing team, work cross-functionally with Sales and Customer Success and have high visibility across the entire company. The right candidate will be a strategic marketer who is proactive and has the capability to both plan and execute flawlessly.

What You’ll Do

• Campaign execution and optimization: Develop campaign strategy, offers, messaging, and promotional materials, coordinating execution and completion of programs working with functional team members on tactics including but not limited to advertising, email marketing, webinars, and customer marketing initiatives. Own the project plans. Assume full responsibility for execution, identifying additional resources as needed.

• ABM: Collaborate with the Senior Director of Demand Generation and the VP of Sales to design, plan, and execute account-based marketing programs.

• Marketing Automation oversight: Owns marketing automation to ensure the right processes, structures and workflows align marketing programs and demand generation efforts across the marketing funnel (nurture efforts, lead scoring, lead dispositioning, lead routing, integration with SFDC operations, tracking, etc.).

• Campaign monitoring, routing, and reporting: Monitor campaign performance and provide reporting on results and effectiveness. Ensure responses from programs are appropriately tracked, engaged, and delivered to the intended organization (Marketing, SDR, Sales). Experiment, identify what’s working, what’s not working, and how to continuously optimize programs.
• Cross-functional alignment and partnership: Partner and build excellent relationships with cross-functional teams to align and strive for well-thought-out and strategic Marketing.

Qualifications

• 5+ years of experience working in marketing for a B2B software or information technology company with proven results

• A PASSION for marketing and the skillset to prove it–with campaigns that drove revenue directly resulted from your marketing masterminding

• Out-of-this-world project management skills with the ability to multitask and complete projects flawlessly under tight project deadlines without much supervision

• Experience implementing marketing automation programs and processes, preferably with Hubspot

• Experience and familiarity with SFDC (Salesforce) and integration between Marketing and Sales operations

• Desire for working in a fast-paced start-up environment, comfort with change, and a willingness to roll up your sleeves and get the job done, whatever it takes

• Want to find creative, innovative ways to capture the attention and mindshare of our target market and deliver value, and also has a passion for process and technical enablement

• Event management and Sales Enablement experience a plus

Some of the Reasons You’ll Love Working With Us

• Award winning culture
• Health, dental and vision benefits
• 401K retirement plan
• Unlimited vacation (seriously) + paid holidays
• Stock Options – an opportunity build something and share in the success together
• Flexibility and genuine support for remote work
• Fun perks like Taco Tuesdays, weekly lunches, monthly happy hours, onsite gym and snacks
• Convenient downtown location with parking, easy access to Mopac and the Hike and Bike Trail at Lady Bird Lake (post-COVID)!

About Bloomfire

We recognize that in most organizations, knowledge is siloed. Information sits unshared on servers & laptops across the organization – and in the minds of the people that are a part of it. Bloomfire exists to organize knowledge and expertise and make it accessible and shareable with the people that need it most. Our easy-to-use, cloud-based software is used by hundreds of thousands of employees at leading companies for social learning, customer service, sales & marketing alignment. With Bloomfire, collaboration is easier, work gets done more efficiently, and employees and customers are more satisfied. Bloomfire was ranked one of Austin’s Best Places to Work by the Austin Business Journal four of the last five years. Bloomfire is headquartered in downtown Austin, Texas.

Equal Employment Opportunity Statement  

We believe that the unique contributions and perspectives of our employees is the driver of our success. We are deeply committed to creating an inclusive environment where every individual feels supported and differences are celebrated.  Bloomfire is proud to be an equal opportunity employer and is committed to giving every candidate equal consideration regardless of age, race, ancestry, religion, **bleep**, gender identity, sexual orientation, pregnancy, marital status, ancestry, physical or mental disability, military or veteran status, national origin, or any other characteristic. 

If you’ve gotten to this point, we hope you're feeling excited about the possibility of joining our team! Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.

Apply at https://bloomfire.com/career/?gh_jid=4197266003

[DianaGomez]

Thanks for sharing!

Best, 

Diana