Eagle Eye Networks is seeking a marketing campaign and operations manager to help lead our integrated marketing efforts as we accelerate our growth. This person will collaborate cross-functionally to design and deliver multi-channel marketing campaigns that support demand generation, brand initiatives, and the entire customer journey - from helping people learn about Eagle Eye Networks, to getting the most out of solutions once they become a customer. This is a highly visible role that will work cross-functionally with Sales and Product, serving as the point of execution for integrating the strategic, creative, and operational output of the business.
Responsibilities include:
Plan, execute, and measure multi-channel integrated marketing and lead nurturing campaigns ensuring each marketing program and campaign, no matter its format, are executed properly and efficiently by implementing repeatable processes and programs for other regional areas of the marketing team to use
Create metrics that monitor performance for continuous improvements to areas such as analyzing campaigns, contact database health, and lead management
Experience with campaign monitoringand reporting with the ability to monitor performance and provide reporting on results and effectiveness ensuring responses from programs are appropriately tracked, engaged, and delivered to the intended organization (Marketing, Sales, Customer Support).
Create and execute new processes to improve marketing automation efficiency and effectiveness
Communicate regularly with stakeholders on schedules, program updates, and findings, etc.
Requirements
The ideal candidate has 3-5 years of experience working in marketing for a B2B software or information technology company
Familiarity with CRM and marketing automation programs and processes
Ability to work effectively in a fast-paced, start-up environment and communicate clearly with global marketing peers.
Strong attention to detail, problem-solving skills, an analytical mind-set
Self-directed, proactive, and able to define and execute projects independently
Excellent project management skills
Must live in the Austin, TX area. Relocation is possible for the right candidate.
About us
Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place. The Eagle Eye Cloud VMS (video management system) is the only platform robust and flexible enough to power the future of video surveillance and intelligence. Eagle Eye is based in Austin, Texas, with offices in Amsterdam, Bangalore, and Tokyo.