Marketing Manager for a Diamond HubSpot RevOps Partner in Mpls

Kristin1
Member | Diamond Partner

If you want to be part of a fun team at a dynamic and growing tech consultancy firm, and you thrive on helping your team be successful, we want to hear from you! 

 

Due to growth, we’re adding a new position for a Marketing Manager. 

 

ABOUT DENAMICO

We’re a Diamond HubSpot partner agency in the North Loop area of Minneapolis, and we’re striving to build a company that is a great place to work and grow your career. Denamico team members are smart, analytical, creative, curious about life and the world, and have a good sense of humor.

 

We are looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. You will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. 

 

IN THIS ROLE, YOU'LL:

  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Optimize nurturing campaigns to convert leads to MQLs and SQLs
  • Manage and optimize Denamico’s Editorial Calendar
  • Manage the execution of all promotional materials including brand management, brochures, case studies, newsletters, mailings, promotional pieces, public relations articles, etc.
  • Optimize Denamico.com performance with help from UX/UI Designer
  • Manage and optimize social media channels based on the editorial calendar
  • Manage social media paid ads and PPC
  • Assist in the execution and promotion of key marketing initiatives such as events, conferences, podcasts, public relations, etc.
  • Lead, manage, assign and track all internal and external marketing resources and contributors to produce and optimize lead gen and conversions
  • Ensure we have up-to-date customer and contact information in our HubSpot CRM
  • Execute on Denamico's email strategy
  • Execute/manage the process to survey clients using net promoter scores and other survey tools
  • Secure reviews, testimonials, and case studies on a quarterly basis
  • Set up dashboards to report performance of sales and marketing initiatives
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies
  • Perform data hygiene audits on a quarterly basis
  • Analyze and optimize workflows and automation (internal and external)
  • Manage the development of Denamico’s brand, spread the message, and find new opportunities for Denamico subject matter experts to speak at events
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Manage sales and marketing assets by updating existing collateral when needed, archiving outdated assets, and setting standard operating procedures for the creation of new assets

 

REQUIRED QUALIFICATIONS:

  • A strong desire to be part of a small organization where you can have a big impact 
  • Positive attitude and skilled in building and maintaining colleague and client relationships
  • A self-starter who thrives on results and continuous learning 
  • Ability to adapt quickly and balance numerous responsibilities
  • Incredible attention to detail and excellent writing skills
  • Data-driven, results-oriented, and skilled at problem-solving
  • Self-initiated with strong project management skills
  • Desire to work and ability to thrive in a fast-paced, dynamic environment
  • A voraciousness for reading and staying current about the dynamic world of digital marketing and marketing automation
  • A collaborative team player who values the success of the whole team, in addition to their own success

 

PREFERRED QUALIFICATIONS / EXPERIENCE:

  • Bachelor’s degree or equivalent combination of education and experience required
  • 3+ years of building integrated marketing campaigns, specifically in a marketing or advertising agency
  • Experience managing digital projects, specifically marketing strategy, technology solutions, and design of websites
  • Strong desire to cross collaborate and execute on deliverables within the areas of websites, marketing automation, campaign strategy, data & reporting
  • Strong web and Mac desktop skills – we work on Macs and use HubSpot, Adobe Creative Suite, Google Docs, and various web-based tools such as Monday.com and Slack

 

PERKS OF WORKING WITH US:

  • Ability to have a big impact
  • Mentors - we believe in helping each member of our team grow personally and professionally
  • Smart teammates and the ability to learn all facets of what makes a business successful
  • Professional development opportunities through conferences, workshops, and training
  • Competitive benefits and compensation package
  • Health insurance
  • 8 Paid Holidays
  • Unlimited PTO
  • Electric Standing/Sitting Desk
  • Remote workdays

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