Marketing Data Analytics Specialist- Hybrid Remote
Tropical FCU (TFCU) is a Sun-Sentinel Top Workplace five years in a row. Being part of the Marketing Team and TFCU overall will provide you with opportunities to engage by learning, growing, contributing, collaborating, and developing professionally. Join us for a great employee experience focused on engaging employees and members alike.
Essential Duties and Responsibilitiesinclude the following:
Implementation of a clear, trackable digital data analytics strategy and roadmap.
Collaborate with the team to create reporting (daily, weekly, monthly, etc.) across our current tools, such as Hubspot, PowerBI, and Google Analytics.
Coordination across internal and external partners ensures digital data is fed into the correct systems (Hubspot, data warehouse, partner platforms, etc.).
A/B test and continually measure the performance of digital marketing efforts and make recommendations based on data collected.
Lead internal and external expansion efforts to evaluate new tools, opportunities, and collections for enhanced insights.
Collect data to create pre and post-analysis reports for digital marketing campaigns to interpret effectiveness.
Optimize website content and work with cross-functional teams to ensure information is effective and up-to-date.
Manage and continually evolve data structure within the marketing automation platform, Hubspot.
Collaborate with Digital Growth Strategist to optimize marketing’s conversion paths, tracks goals, and test theories to increase marketing-qualified leads.
Analyze segment lists based on behaviors and provide recommendations for best use cases
Develop vision for analytics architecture, various predictive models, and efficient workflow across marketing
Analyze and interpret what behaviors and patterns make customers successful and more likely to retain their membership at the credit union.
Monitoring performance, improving data integrity, developing and tracking against KPIs
Qualifications:To perform this job successfully, an individual must perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Must have the ability to work in a fast-paced environment with a focus on timely and accurate results
Must display a high technical, knowledgeable focus with a great deal of attention devoted to getting timely and accurate results.
Must display the ability to effectively and efficiently work independently with limited supervision.
Ability to validate and verify detailed information to ensure the accuracy of data
Must have the ability to make decisions based on careful understanding of all available information; detailed technical knowledge; expertise, and serious considerations for all sides of the issue/problem
Must have strong communication skills. Must have the ability to deliver focused and specific data clearly and accurately.
Must actively display strong teamwork skills within the team and other teams within the organization; must be focused, productive, positive, and purposeful with interactions.
Must be able to demonstrate ‘know-how’ and expertise in finding creative solutions to problems swiftly and on-point manner.
Education and Experience
BA/BS in Digital Marketing or related and two years of related experience or five years and HS Diploma of equivalent work experience required.
HubSpot Certification preferred
HTML Certification preferred
Two years or greater experience developing reports in various data platforms (Hubspot, Google Analytics, PowerBI, Adobe Analytics, etc.)
Two years or greater experience interpreting web analytics, A/B testing, and visualizing data.
Proficient in HubSpot Analytics, Microsoft Excel, and Google Analytics.
We offer Excellent Benefits such as:
Medical, Rx, Dental, and Vision Insurance
Retirement Profit Sharing 401K Plan
Accident, Cancer and Hospital Indemnity Plan
Voluntary Life Insurance
Pet Discount Program
Paid Time Off/ 11 Paid Holidays
Tuition Reimbursement/Student Loan Paydown Program