Job Listings

JMcCoubry
Member

Manager, Demand Generation - Greater Boston

To Apply: Please email careers@zmags.com with your resume, or apply via LinkedIn. 

We are looking for a marketer passionate about demand generation and being part of a dynamic, hyper-growth team. We are a small, but fast-moving marketing team with lofty goals so we need someone who is willing to come in to own and orchestrate our demand generation campaigns and programs to make an impact and drive net new interest.

You should be a data-driven marketer who enjoys trying new things, moving quickly, failing fast and applying learnings to improve and drive results. You will also be responsible for continuously testing copy, adjusting, and reporting back on the success of your campaigns. To be successful in this role, you have to be exceptionally detail-oriented, a creative thinker, a team player and an excellent written and verbal communicator.

Who we are:

At Zmags, we empower ecommerce & marketing leaders to easily create rich digital experiences that drive engagement and conversions. Our two platforms, Creator and Publicator, allow retailers to generate shoppable experiences — without coding. Over 1,000 of today’s leading retailers trust Zmags to help them instantly connect with their customers. We’re headquartered in Boston, with our London office serving Western Europe.

As the Manager, Demand Generation at Zmags, you will:

  • Strategy, planning, execution, and analysis of integrated campaigns and demand generation programs that drive net new prospective customer engagement. Consolidate input from internal and external stakeholders, creating a cohesive vision for campaigns
  • Build campaign audiences using segmentation information, personas, and external analysis
  • Develop and execute programs to deliver consistent flow of marketing qualified leads
  • Contribute to overall database health, including analyzing gaps in data while recommending practices that ensure data fidelity
  • Build and execute nurture campaigns for customers for customer appreciation and cross/upsell, and consultants for thought leadership/awareness
  • Incorporate buyer’s journey and content strategy into nurture campaigns
  • Provide reports and dashboards of campaign performance to management
  • Support and make recommendations for the development of content required for campaign deliverables
  • Drive A/B testing and optimization in all aspects of demand generation
  • Work closely with the sales team to ensure quality names are reaching prioritized demand, and top accounts remain engaged

 What makes you a great fit for the role:

  • Bachelor’s degree in Business, Marketing, or a related field
  • 3+ years of B2B demand generation experience in SaaS / MarTech
  • Experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, paid digital and more
  • Experience with utilizing Hubspot Marketing Automation and/or CRM 
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

 

Interested in joining Zmags? We want to hear from you! Please email careers@zmags.com or apply via LinkedIn. No phone calls please. Please note that Zmags is currently working remotely due to COVID-19.

Zmags provides Equal Employment Opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, **bleep**, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Zmags will provide reasonable accommodations for qualified individuals with disabilities.

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DianaGomez
Community Manager
Community Manager

Manager, Demand Generation - Greater Boston

Thanks for sharing!

 

Best, 

Diana


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