Icario is the largest technology company focused on member engagement for healthcare’s most trusted organizations. Healthcare today is nothing short of amazing. Yet all of it only works when people connect with it. And too often, they don’t. Healthcare can be impersonal. Confusing. All elbows. The record scratch at life’s party. We’re here to help connect healthcare with the people who need it. Which is everyone. How? By listening. Collaborating. And inspiring. We’re pioneering a better way forward. We’re making healthcare more human. We’re excited about the path ahead—are you ready to make the world a healthier place, one person at a time?
About the Role
We’re looking for a passionate Sr. Growth Marketing Manager to execute engagement campaigns through data analysis, mapping the customer journey, defining customer segmentation, and creating engagement plans that deliver success and drive users through the funnel. This position will develop a strategy for the full lifecycle to execute the roadmap across a variety of marketing channels while using test & learn techniques to experiment with different channels and strategies. The last important piece of this role is leading the Experience & Strategy Team, overarching event strategy, and annual innovation summit end-to-end plan.
Why We Need YOU!
Lead complex, highly cross-functional initiatives to deliver business requirements, create project plans, and drive on-time execution.
Develop and execute experiments, such as A/B tests, multivariate tests, funnel testing, design experimentation, personalization, etc.
Analyze and evolve email strategy through A/B testing, targeted segmentation, engagement tiers and re-engagement tactics to increase engagement and conversions.
Measure website, email and event channel performance against defined metrics and goals. Develop and update reports on testing plans that drive improved performance.
Lead experience team, overarching event strategy and annual innovation summit end-to-end plan. Recommend optimal speaking opportunities, innovative approaches and provide guidance to execute an exceptional experience and representation of Icario.
Collaborate with creative and other marketing groups to test visuals and messaging for performance.
Monitor data insights to better understand the client journey and to identify strategic opportunities to improve the website experience and ideal journey through A/B testing, analytics, competitive analysis, and UX research methodologies.
Progress and maintain reporting dashboard and processes, with the goal of reducing manual effort to analyze results and deliver insights to positively impact business outcomes. Present findings, trends and recommendations to supporting teams and key stakeholders.
Manage, coach and guide direct reports and contractor support.
Partner with cross-functional teams (Integrated Experience, Platform, User Experience, Sales, etc.) to support and align on client/prospect journey tactics and projects.
What We'll Love About YOU!
At Icario, we know that unicorns don’t exist, but Rhinos sure do! We’re not looking for the impossible, just the exceptional. If you meet a combination of the listed skills below, we encourage you to apply.
At least 7-10 years digital marketing & data analysis experience
Business to business experience in healthcare is preferred
Bachelor's degree with studies in marketing
Strong communication skills
Highly creative problem solver, with an eye for detail
Exceptional technical skills
HubSpot experience is a plus
What You'll Love About Us
A multi-award winning office culture
Work-life harmony including fully remote flexibility
4+ weeks PTO, Summer PTO, and Unlimited Health & Wellness PTO
Competitive Medical and Dental insurance
Generous 401k program with company match
Optional FSA, HSA, Pet insurance, Disability, Vision, and more
In 2020,Revel + NovuHealth joined forcesto create Icario because we knew we could do better together—creating value by uniting pioneering technology, data science, and behavioral insights to make the world a healthier place, one person at a time.
There is an island in the Aegean Sea where people live extremely long lives. They’re happy, too. Families are close. They eat well. They exercise. And they stay connected with each other, and not just by smartphone. This got us thinking. What if we apply what we learn from the Blue Zone island of Ikaria (our namesake), add pioneering technology and exabytes of data, and help healthcare connect better with everyone? We’ll have a lot more healthy, happy people, and that’s a pretty good thing.
As an organization, we’re a collaborative team of pioneers, inventors, and systems thinkers. We speak truth, are driven by data, and sweat the details. We’re a friendly and easygoing group, but we work hard because we are mission-driven, we know a better way, and we’re here to make it happen.
Want to learn more about us? Visit us at icariohealth.com.
Icario is committed to fostering a welcoming, accessible, respectful, and inclusive environment that ensures equal access and participation for people with disabilities. Please let us know if you require any accommodations by emailing firstname.lastname@example.org
Icario is an Equal Employment Opportunity/Affirmative Employer. Women, minorities, veterans, and individuals with disabilities as well as all other qualified individuals are encouraged to apply. We strive to empower an inclusive workplace culture that maximizes every employee’s contribution, widens the leadership pipeline, and ultimately increases the quality of our ideas, products, and our collective mindset.
The intersection of opinions and experiences is made stronger by the power of diverse voices, ideas, and perspectives. By championing diversity and inclusion in our workforce and workplace culture, we’re helping ensure we can meet the challenges of the future. All qualified applicants will receive consideration for employment without regard to race, color, religion, **bleep**, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.