Strategists at Impulse Creative play a crucial role in driving our clients to “Grow Smarter” by creating and implementing comprehensive client strategies. This multifaceted position requires a strategic thinker with a keen understanding of go-to-market functions, with direct experience in digital marketing, sales operations, and HubSpot. **Must be U.S. based**
Use client-stated goals to define Objectives and Key Results (OKRs) and develop detailed tactics to achieve them.
Act as an extension of your clients’ own teams by developing and nurturing deep relationships; serve as a unified point of contact for client retainers and projects.
Collaborate closely with clients to understand their business objectives, challenges, and growth opportunities.
Identify and execute opportunities to grow client accounts and increase monthly retainers.
Strategy Conceptualization:
In support of client goals, pitch and develop digial-first strategies to support marketing campaigns and lead generation across multiple channels, including email, web/conversion rate optimization, social media, video, content offers, direct mail, and PPC campaigns.
Develop lifecycle messaging strategies and create segmentation-level messaging to enhance targeted communication.
Create, coordinate, and manage omnichannel campaigns which may include advertising and conversion path strategy and implementation.
Content Strategy and Oversight:
Define the content strategy and oversee the creation of assets such as social calendars, blogs, premium content, web pages and more.
Technology Evaluation and Implementation:
Evaluate and implement new technologies to enhance effectiveness and efficiency of client tech stacks.
By understanding your clients’ business, create plans for CRM and marketing automation implementation and enablement using HubSpot.
Cross-functional Collaboration:
Act as a player-coach and lead a cross-functional account team of marekting, project management, and product team members to implement the strategy you’ve crafted.
Collaborate with the Creative & Development team on various types of work including website builds, product implementations, content creation, UX design and more based on client needs.
Uses strong collaborative skills to work alongside internal teams and clients in setting and achieving big-picture business and marketing growth goals.
Performance Reporting:
Report on actual campaign performance, providing insights into key metrics and areas for improvement.
Analyze performance data during quarterly business reviews to ensure tactical execution is meeting client goal projects.
Recommend data-backed, strategic shifts as needed to achieve client goals
Continuous Testing and Improvement:
Continually test and improve the marketing machine, making intuitive and data-driven decisions to address challenges and achieve client goals.
Formulate A/B testing hypotheses and execute experiments to optimize campaign effectiveness.
Data Analysis and SEO Optimization:
Conduct keyword research and implement content SEO strategies.
Track, analyze, and communicate data and marketing performance.
Qualifications
Proven track record of conceptualizing and launching marketing campaigns connected to pipeline and revenue growth.
3-4 years of client management experience required
2-3 years of experience in paid HubSpot Hubs required, with Marketing, Sales, and CMS Hubs preferred.
Project management systems experience, such as Asana, Monday.com, TeamWork or preferably ClickUp, required
Proficient in a variety of marketing functions including SEO, CRO, Marketing Automation, Email Marketing, Paid and Social Media
Experience overseeing the creation of various content types, including blogs, premium content, graphics, and video.
Exceptional project management skills to coordinate content creation, design, development, videography, and marketing activities with internal teams, external vendors, and industry experts within budget constraints.
Proficient in data analysis and the ability to optimize campaigns through keyword research and content SEO strategies.
Experience in formulating A/B testing hypotheses and utilizing analytics tools to track, analyze, and communicate data and marketing performance.
Excellent written and verbal communication skills to report on campaign performance, communicate insights, and collaborate effectively with clients and internal teams.
Ability to adapt to a dynamic digital landscape, staying updated on industry trends and best practices.
A keen ability to proactively anticipate roadblocks and pivot accordingly
Motivated and driven to grow both professionally and personally
Hi, We are an agency from Cleveland, OH and already working as white label with many agencies. We have HubSpot experts in CMS based website development, blogs, Email marketing, Pipeline/Automation, Custom Reports & Dashboards, Google Analytics 4, Sales/Service/Operation Hub Implementation and Support, Native and Custom API Integration, Custom Modules and much more. Our Company URL – www.nidish.com Our HubSpot Partner Page : https://ecosystem.hubspot.com/marketplace/solutions/nidish
