Hiring Now: Marketing Automation Manager in Waltham, MA

[BenchMark]

Job Title:  Marketing Automation Manager

Job Description:  Product owner for the Marketing Automation Platform and integrations for other platforms including but not limited to Social Media, CRM, and CMS.

Responsibilities Include:

• Define, build, and optimize automated multi-channel campaign journeys
• Manage all elements of multi-channel integrated campaign tactics which may include email, social, mobile, web display, SMS, and direct mail
• Assist and influence campaign design and target list segmentation utilizing industry best practices; includes mapping of the right content and tactic to the right audience behavioral segment, and place within the campaign workflow
• Build, execute and deliver accurate audience data and segments for campaigns
• Develop landing pages and templates within the HubSpot platform
• Define and carry out A/B and multivariate testing on automated marketing campaigns
• Work collaboratively to track, monitor and measure campaign performance and offer optimization and construct suggestions to ensure campaigns achieve goals
• Assist in training coworkers to ensure adoption and scale of marketing automation technology and processes
• Basic HTML coding skills and an understanding of CSS along with familiarity with email marketing best practices and dynamic personalized content execution
• Interact and collaborate with colleagues to create target audiences, provide counsel on content promotion, edit content for brand voice in social, and help write content when needed

Job Requirements: 

• 5 – 7 years experience in orchestrating and executing data-driven, multi-channel campaigns via marketing technology.
• Direct experience with HubSpot developing email workflows, building lists, and reporting program outcomes
• Proven track-record building relationships with cross-functional stakeholders

The ideal candidate:

• Has a strong analytical mindset and a proven ability to analyze campaign performance and behavior, to find and execute on optimization tactics for increased campaign success
• Is highly skilled in developing and/or coordinating content assets which fuel marketing programs
• Has excellent digital marketing and integrated campaign executional experience
• Is a strategic thinker and hands-on executor
• A systematic problem-solver
• Is self-directed and detail-oriented
• Is motivated by opportunity and growth, both for professional development and the business
• Communicates accurately and effectively
• Doesn’t mind being pulled in different directions on short notice

[DianaGomez]

Thanks for sharing!

Best, 

Diana