Hiring Now: Marketing Automation Manager in Waltham, MA

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Job Title:  Marketing Automation Manager

Job Description:  Product owner for the Marketing Automation Platform and integrations for other platforms including but not limited to Social Media, CRM, and CMS.

 

Responsibilities Include:

  • Define, build, and optimize automated multi-channel campaign journeys
  • Manage all elements of multi-channel integrated campaign tactics which may include email, social, mobile, web display, SMS, and direct mail
  • Assist and influence campaign design and target list segmentation utilizing industry best practices; includes mapping of the right content and tactic to the right audience behavioral segment, and place within the campaign workflow
  • Build, execute and deliver accurate audience data and segments for campaigns
  • Develop landing pages and templates within the HubSpot platform
  • Define and carry out A/B and multivariate testing on automated marketing campaigns
  • Work collaboratively to track, monitor and measure campaign performance and offer optimization and construct suggestions to ensure campaigns achieve goals
  • Assist in training coworkers to ensure adoption and scale of marketing automation technology and processes
  • Basic HTML coding skills and an understanding of CSS along with familiarity with email marketing best practices and dynamic personalized content execution
  • Interact and collaborate with colleagues to create target audiences, provide counsel on content promotion, edit content for brand voice in social, and help write content when needed

 

Job Requirements: 

  • 5 – 7 years experience in orchestrating and executing data-driven, multi-channel campaigns via marketing technology.
  • Direct experience with HubSpot developing email workflows, building lists, and reporting program outcomes
  • Proven track-record building relationships with cross-functional stakeholders

 

The ideal candidate:

  • Has a strong analytical mindset and a proven ability to analyze campaign performance and behavior, to find and execute on optimization tactics for increased campaign success
  • Is highly skilled in developing and/or coordinating content assets which fuel marketing programs
  • Has excellent digital marketing and integrated campaign executional experience
  • Is a strategic thinker and hands-on executor
  • A systematic problem-solver
  • Is self-directed and detail-oriented
  • Is motivated by opportunity and growth, both for professional development and the business
  • Communicates accurately and effectively
  • Doesn’t mind being pulled in different directions on short notice
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