Hiring: Email Marketing Specialist (HubSpot)

[KRogan]

Wolf & Company is seeking an Email Marketing Specialist to join our growing and well-established national accounting firm. This role sits within the content marketing team and is vital to the growth of our organic marketing efforts, driving audience engagement, and overall firm revenue.

The ideal candidate cares deeply about meeting audience needs at key moments of intent with relevant email nurture, drip, and trigger-based campaigns, and demonstrating measurable progress toward shared marketing and BD revenue goals.

This role is located with in commuting distance to Boston, Ma, but mostly remote and traveling in to the office 2-4 times a month. Here is the link to apply: https://career-portal-wolfandco.icims.com/jobs/1461/email-marketing-specialist/job

Responsibilities

• Own and optimize our email marketing automation platform (HubSpot)
• Ideate and execute the email marketing strategy, with support and direction from members of the greater marketing team
• Establish best practices for email setup, list management, and campaign execution
• Build and QA email campaigns, newsletters, nurture programs, lead scoring models, and behavioral-based workflows
• Strategize and execute marketing email-based nurture campaigns, drip campaigns, and trigger-based email workflows
• Collaborate with Subject Matter Experts (SMEs), content, and creative teams to create high-quality email marketing content
• Maintain lead lifecycle tracking, contact segmentation, and integration
• Develop Hubspot dashboards and reporting cadences that highlight campaign performance, funnel health, and key insights for both marketing and BD
• Identify inefficiencies and continuously improve campaign operations, lead flow, attribution, and tracking methodologies in Hubspot and SFDC
• Work closely with BD to correctly attribute lead sources by campaign and medium, and ensure smooth lead handoffs
• Keep up with email marketing strategy best practices and trends

Qualifications

• Bachelor's degree in marketing, communications, advertising, business, or similar
• 3-5 years of hands-on experience in Hubspot email marketing and marketing operations for a B2B company
• 3-5 years of experience editing email copy for engagement, conducting A/B testing, and maintaining an email marketing calendar, including email marketing campaigns
• Basic knowledge of CRMs, such as Salesforce, and how data flows between marketing automation platforms
• Understands email marketing strategies and has experience with producing email assets and supporting campaigns
• Strong project management skills, strong commitment to meeting reasonable deadlines, and strong skillset in proactively managing project risks
• Strong in cross-functional workflows, projects, and strategies
• Ability to analyze and draw insight from data sets to identify trends and recommendations for improving performance of email campaigns
• Team player who can adapt workflows to accommodate other teams (content, creative, performance, etc.) within reason