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Job Title: Marketing Operations Sr Representative

Job Description

Keysight Marketing is hiring a Marketing Specialist to scale up marketing operations framework to optimize inbound and outbound marketing engine. You will be part of the Marketing Operations team whose one of its goals to ensure that the right processes are in place to gain the most value out of our marketing tech stack.

You will need to have a deep competency and experience with marketing automation, contact database management processes and systems, and how to apply them to the real world of customer targeting and optimizing ROI.

You will have the opportunity to join a team that has the fast-paced, innovative mentality of a startup with the resources of an established, global company, that is committed to hiring the best and brightest to continue building a world-class team of top talent.

 

Responsibilities

o Define data governance, monitor and maintain data integrity practices, including cleansing, de-duplication, and data normalizations.

o Collaborate with our solutions and Regional Digital Marketers in creating list segmentation of specific buyers aligned to Global Campaigns.  Monitor results to increase engagement, improve responses, and ensure maximum return on efforts.

o Manage and maintain the integrity and data hygiene systems and processes.

o Develop and take ownership of assessing contact database marketing processes, recommend and implement enhancement as needed, share best practices, create documentation, and provide training to team members.

o Evaluate new technologies and add-on applications to improve and optimize marketing team execution.

o Analyze data and develop insights and make a recommendation on areas for optimization to minimize list decay and unsubscribes while increasing email engagement.

Job Qualifications

Who You Are

o Subject-matter expert with a deep level of expertise of HubSpot (and other) marketing, automation tool, and email deliverability requirements and processes, along with data privacy regulations across North America, Europe and the Asia Pacific

o A Strategic thinker with a broad and diverse understanding of email marketing concepts, metrics and demand generation funnel

o A communicator with strong communication and presentation skills, both written and verbal, with the ability to convey complex information to a broad audience in a clear, concise, compelling and informative fashion

o A Self-motivator who can proactively initiate and follow through on new ideas to improve current programs as a business.  Able to prioritize and manage multiple projects simultaneously in a fast-paced environment

 

Required Skills and Qualifications

 

o Bachelor's degree in Business/Marketing/ Computer Science is required

o 5+ years of full-time B2B email marketing experience

o Proficiency in Eloqua and HubSpot marketing automation solutions is required

o International email experience and understanding of email laws and regulations

o Email marketing expert strategist

o A data-driven approach to decision-making; able to quantify ROI and impact

o Collaborative and non-territorial, able to orchestrate email strategy without owning all execution

o Testing and optimization experience

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