Email Marketing Senior Specialist

[SWilliams29]

Are you passionate about strategic email marketing? Do you love contributing to campaigns that captivate people and fuel action? Are you both data-driven and a creative problem solver? Does the idea of nurturing customers and optimizing performance get you excited? Discogs - the global platform for physical recorded music and a top 100 marketplace - has an exciting opportunity for an experienced, hands-on collaborator passionate about email tech and cultivating brand communication. If building community and cultivating successful outcomes for a brand beloved by passionate music fans, we want to hear from you!

Who We Are

Discogs is the world’s largest online marketplace, database and community of recorded music. We’re seeking an energetic email marketing leader with name brand and high-volume experience to join our dynamic and passionate marketing team. A top 500 global website with millions of deeply engaged music fans who visit daily, Discogs is on a mission to serve the music fan in everyone and enable more people to explore, discover, and interact with like-minded music fans who buy and sell vinyl records.

About You

As our future Email Marketer, you will bring extensive hands-on service provider knowledge and experience working with large list growth campaigns. You will use your curiosity to ask questions, collaborate and develop solutions that cultivate our user messaging strategy. You will participate in Discogs’ continuous improvement while maintaining what makes this company unique. You will empower cross-functional colleagues to deliver consistent, high-quality messages that speak directly to diverse audiences and inspire action.

You love creating simple, compelling messages and experiences, and think deeply about how communication needs interplay with content and intention. You love a consistent daily routine and enjoy finding efficient solutions to diverse messaging needs. You enjoy a pursuit for perfection and have a keen sense for the value of detail. You have a passion for collaborating with others and always look for ways to measure and understand how to make things better.

A Day In The Life
In this evolving role within the marketing team, you will be the conduit of Discogs messaging, acting as a bridge that connects diverse user types that span a wide range of needs and global time zones to the comprehensive suite of Discogs products. You will use your email marketing expertise to guide segmentation and messaging that embodies the Discogs personality while inspiring our community to build their collections, learn more about their favorite artist, or talk to like-minded fans. You will work closely with content, marketing operations, product marketing and field marketing to create holistic messaging experiences that are distinctly Discogs.

What You’ll Do

• Execute email marketing campaigns that contribute to marketing goals.
• Collaborate in the creation and deployment of additional messaging campaigns, including Direct Messaging (DM’s), partner offers and messages, and push notifications.
• Lead list growth strategies by creating messaging opt-in tactics that continually grow the Discogs audience reached by marketing communications.
• Optimize email and messaging campaign performance through segmentation, personalization, and content testing.
• Reduce friction and complexity in processes and tools we utilize to message users.
• Ensure scheduling alignment of multiple integrated campaigns by partnering with key stakeholders to establish and maintain a unified messaging calendar.
• Manage email and messaging vendor relationships, meetings, and administration of deliverables. Consults on long-term vendor opportunities.
• Synchronize with the CRM Specialist to develop best-in-class well-structured and high-performing email marketing and messaging databases using Hubspot.
• Recommend email and message marketing strategies and enhancements to optimize future campaigns in collaboration with the Content Marketing team.
• Develop and oversee reporting deliverables and improve existing email reporting processes. Measure and share results, and optimize key traffic and revenue metrics including CTR, open rates, engagement, and retention.
• Participate cross-functionally to develop roadmaps, A/B tests, and promotions that succeed through email and message channels.
• Manage drip and nurture email campaigns throughout the customer lifecycle to maximize sales.
• Seamlessly coordinate with the Content Marketing team for copywriting and design that aligns with brand requirements.
• QA all messages and list segments.

What You’ll Need

• 5+ years demonstrable hands-on experience in performance-based email marketing high-volume online brands.
• 3+ years experience with Hubspot or related email, communication and CRM solutions required.
• Past experience with online marketplaces, databases, online publishing, and/or software or similar required.
• Bachelor's degree in marketing, psychology, business, technology or related field.
• Demonstrable previous experience organizing and leading measurable and revenue-driven email marketing campaigns, timelines and deliverables.
• Strong intellectual curiosity, learning new technologies, and understanding both big trends and practical processes.
• Creative mind-set with a propensity to seek new information and find elegant solutions to complex problems.
• Service-leadership focused on understanding and delivering outcomes based on stakeholder goals and end-user-driven outcomes.
• Certifications from Hubspot
• Able to synthesize large amounts of information (data) into necessary components.
• Expert knowledge and familiarity with Google Sheets or Excel necessary. Experience with data synthesis tools such as Tableau or querying languages, a big plus.
• Intermediate or expert level experience using program management tools such as Asana, Jira, Trello or related.
• High comfort level with standard productivity tools such as Google Drive or Microsoft Office. Working knowledge of Canva or Adobe Creative Suite preferred.
• Proven experience with HTML and copywriting.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to establish, monitor, measure, and report on performance data that includes financial and activity reports, goal achievement, and overall effectiveness of your specialization.

What We Provide

Competitive compensation: salary, plus performance-related bonus program
401(k) with employer match
100% company-paid medical and dental insurance benefits for you and your dependents
4 weeks paid vacation, increasing based on tenure

18 weeks paid leave for birth moms
8 weeks paid parental leave, including for adoption
Monthly wellness allowance
Annual professional and personal development allowance
Work from home office set-up and expense allowances
Flexible work location opportunities
Employer matching toward charitable contributions

What We Believe In

Discogs’ mission is to serve the music fan in everyone. We represent a diverse and inclusive community, and we are committed to serving our community with innovative and creative solutions. We know that innovation happens best when varying perspectives are embraced and integrated. Our global team reflects our global community.

Applications warmly received here.