Digital Marketing Specialist (Australia)

[Uliwiise]

Job Title: Digital Marketing Specialist

Location: Australia - Preferably Sydney, but can be remote. 

Wiise is cloud-based Enterprise Resource Planning (ERP) software for small and medium-sized businesses that brings all their business operations into a single system, connecting payroll, accounting, operations, manufacturing, CRM, reporting and more. Using Wiise customers can streamline their workflows, manage complex operations, and see everything in real time to make smarter and faster decisions about the future of their business.

After a couple of years of rapid growth, we're now looking to add a new digital marketing specialist to the team.

The Digital Marketing Specialist is responsible for researching, analysing, executing and optimising marketing campaigns to generate, capture and convert demand for our software. The role works broadly across customer and partner channels, and customer stages, and involves managing campaigns, developing collateral such as landing pages and nurture sequences, building relationships, creating and maintaining marketing reports, lists and forms, and delivering content to our Ideal Customer Profile (ICP), with the aim of increasing brand awareness, pipeline volume and sales velocity.

Responsibilities:

• Manage and optimise paid media accounts across Google, LinkedIn and Facebook
• Develop HubSpot email campaigns, nurture sequences, and workflows in support of prospect and customer journeys, campaigns and events.
• Create landing pages for campaigns and events in HubSpot
• Optimise messaging, delivery and budget of campaigns and collateral
• Collaborate with stakeholders, content and design team members to develop and coordinate effective content, events, videos and webinars
• Build relationships on social channels with ICPs to develop and distribute content, and capture and convert demand.
• Build relationships with partners to develop and distribute content and organise events.
• Build relationships with partners to develop and distribute content for SEO
• Research new content, channels and audiences to improve paid search, SEO and social campaigns.
• Create and maintain customer and partner lists, forms and workflows within our HubSpot CRM
• Monitor, analyse and report on campaign, traffic and pipeline performance
• Maintain healthy website SEO (including backlink profile)
• Build strong professional relationships across the Marketing and Sales & Channel teams

How are you extraordinary?

• You enjoy working in the details, with a proactive attitude towards accuracy and deadlines.
• You enjoy working flexibly with great time management skills that allow you to manage multiple deliverables and produce work you are proud of.
• You are passionate about the importance of fantastic communication to share ideas, inspire, and create change. You are able to digest, distil, and communicate complex concepts in both written and verbal forms.

Qualifications:

Your Experience

Essential

• Minimum of 3-4 years of experience in digital marketing and/or some sales
• Proficiency in working across digital channels and funnel stages (e.g., email nurture sequences and campaigns, paid media, social)
• Proficiency in HubSpot CRM (e.g., creating and maintaining lists, reports, email sequences, workflows and forms)
• Proficiency in building and managing paid campaigns (social, Google Ads, email)
• Proficiency in digital tracking (e.g., Google Analytics, tag manager, UTM tags, tracking pixels)
• Strong analytical skills, and proven track record in making data-driven decisions to continually optimise performance and determine future investments.
• Team player with excellent written and verbal communication skills, an open and collaborative style, and comfort working in an environment where ideas are shared and challenged.
• Strong problem-solving skills
• Entrepreneurial, self-driven, have a ‘get it done' approach and thrive in a fast-paced team environment
• Empathy for our team, customers and partners
• Full unrestricted working rights in Australia

Preferred

• SEO knowledge
• Previous sales or account management experience
• Experience in marketing B2B SaaS products and/or working in a start-up environment
• Experience in starting something on their own (even if the project failed)

How to apply:

To apply for the role, please send a copy of your CV and a cover letter to uli.aschenbrenner@wiise.com

Additional Information

Wiise is a part of KPMG Futures. KPMG is a professional services firm with global outreach and deep sector experience. We work with clients across an array of industries to solve complex challenges, steer change and enable growth.

Our people are what make KPMG the thriving workplace that it is and what sets us apart is that we know great minds think differently. Collaborate with a team of passionate, highly skilled professionals who’ve got your back. You’ll build relationships with unique and diverse colleagues who will provide you with the support you need to be your best and produce meaningful and impactful work in an inclusive, equitable culture.

At KPMG, you’ll take control over how you work. We’re embracing a new way of working in many ways, from offering flexible hours and locations to generous paid parental leave and career breaks. Our people enjoy a variety of exciting perks, including retail discounts, health and wellbeing initiatives, learning and growth opportunities, salary packaging options and more.

Diverse candidates have diverse needs. During your recruitment journey, information will be provided about adjustment requests. If you require additional support before submitting your application, please contact theTalent Support Team.

• At KPMG every career is different, and we look forward to seeing how you grow with us.