Demand Generation Lead - B2B Retail Tech

[SophieSlowe]

Opportunity

Join a rapidly growing scale-up that is defining an entirely new technology category and helping to improve, engage and inspire the 48 million General Managers worldwide… starting with Retail.

Help drive US-wide awareness, understanding and intent in this new space amongst world leading enterprise retailers, through fast-paced and multi-channel demand gen campaigns.

Take the lead from strategy to execution, while working closely with Product, Customer and Sales teams to ensure tight alignment in this fast-moving company.

What is Quorso?

Quorso a leading software platform for enterprise retail operations and a rapidly growing (>5x) scale-up.

District and Store Managers deliver 90% of retail sales but are drowning in data and tasks as retail goes omnichannel.

Quorso simplifies their daily work by translating all their data and tasks into personal next-best actions - then guiding them to take effective action, measuring the impact and celebrating success.

24,000 stores across North America and Europe, (including 3 of the top 20 retailers in the world), are using Quorso to improve performance and motivate colleagues.

Quorso was voted a ‘Technology Game-Changer’ at the World Retail Awards and ‘Top Global Startup Powering Retail Innovation’ by Retail Week.

Find out more at: https://www.quorso.com

Quorso Marketing

Quorso has a strong brand identity and a lean but punchy marketing team with two core objectives:

• Build out the new tech category Quorso has defined. Quorso takes a radically new approach to management. We need to articulate the pain being faced by Store Leaders, explain the solution Quorso offers and demonstrate our deep understanding of the retail landscape in order to define, formalize and grow and this entirely new category.
• Shorten the sales cycle with smart, aggressive and data-driven demand generation tactics. Enterprise sales is a lengthy process, but intelligent and constant marketing efforts across digital and non-digital channels keep Quorso front-of-mind and turn awareness into purchase intent. 

Role responsibilities

• AWARENESS: build pipeline by -
• Managing digital paid media spend and campaigns across Google Adwords, Google Display, Social (YouTube, LinkedIn), etc.
• Promoting and execute events, webinars, podcasts, etc.
•  CONVERSION: nurture intent and conversion by -
• Building, executing and refining demand generation programs, using data-driven targeting, engagement scoring and logic flows
• Working with Content lead to produce and distribute thought-leadership and product content across owned channels (website, email, social)
• Working closely with Sales to strengthen understanding of our personas and buyer journey and expedite lead conversion over time 
• COMMUNITY BUILDING: activate our core audience by -
• Leveraging dedicated content, targeted distribution and specific events to build a community of retail operators united around the need to rethink retail operations
• REPORTING & TESTING: optimize spend and media mix ROI by -
• Owning pipeline and target reporting, campaign analysis, audience segmentation and lead scoring

Role requirements

• 6+ years of B2B SaaS demand generation experience
• Experience marketing to enterprise buyers (retail knowledge a bonus)
• Experience with paid advertising platforms (AdWords, LinkedIn, YouTube)
• Familiarity with content distribution platforms (ideally Wordpress and Hubspot) 
• Data and results-driven mindset
• Excellent analytics and reporting skills
• Strong grasp of business language and ability to communicate business concepts clearly and concisely for non-technical audiences
• Mid-level creative capabilities to produce digital content for website, email and social (leveraging existing brand guidelines and assets)
• Precise attention to detail and executional follow-through in a fast-paced environment
• Exceptional organizational skills and ability to project manage multiple objectives at once
• Strong interpersonal skills, a high degree of initiative and ability to work with and align cross-functional teams
• BS/BA required