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CRM Marketing Executive (UK based hybrid role) - Travel Industry

Part of the Travelopia group of travel brands, American Holidays is a specialist travel provider operating for over 40 years in the Irish, Northern Irish and UK B2C and B2B markets. Our customers are at the heart of what we do, and we are passionate about inspiring their next holiday adventure. With offices in Dublin and Belfast we offer a wide range of holiday experiences from beaches, city breaks, fly drives and road trips, escorted tours, and cruises.

Role Summary

This newly created role has arisen as CRM is central to the success of our strategy over the next few years. Enabling us to provide customers with relevant, timely and engaging communications by leveraging customer insights, marketing technologies and implementing best practices.


You will report to the CRM Manager in the UK and work with the American Holidays Marketing Team in Ireland to define and then execute high-quality CRM campaigns designed to deliver our business objectives. You will have keen analytical skills and an ability to derive insight that you can turn into actions will help you in this role. Alongside the team, you will deliver the American Holidays CRM marketing strategy ensuring all communications are personalised, targeted and form part of a customer’s seamless journey.

This is a hybrid position with the expectation to be in the office in Crawley, West Sussex at least 1 day a week.

What you will be doing

The role holder will be responsible for the production and execution of automated journeys and weekly newsletters, intended to nurture new subscribers, generate leads and retain repeat customers. This will entail segmenting and tailoring communications to our customer base to deliver the best outcome.

The role-holder will build and execute leading CRM conversion journeys for existing and new prospects as well as for our Repeat guests. This will entail selecting, segmenting and customising appropriate communications to our customer base to deliver the best business outcome. You will also be tasked with conducting weekly CRM performance reports, which will be shared with the wider business, testing and optimising email campaigns, supporting the wider business in achieving marketing database growth objectives and ensuring that the customer receives a seamless journey from initial contact through to retention.


As part of the Marketing Team, you will work collaboratively to deliver both long-term strategic objectives as well as delivering short-term trading goals.

What we are looking for

  • An excellent eye for creative execution and ability to interpret and materialize a proposal
  • Highly flexible, with a positive mindset and resilient with the ability to be innovative and collaborative
  • Excellent attention to detail and ability to manage multiple priorities
  • Delivery to time, budget & quality expectations
  • Highly analytical and able to demonstrate where analysis has been used to drive outcomes
  • Excellent verbal and written communication skills
  • Self-starter
  • Must be able to work as and be part of a team
  • Knowledge of CRM strategies and systems is desirable

Working with us

Operating across the globe including Europe, Australia, North America and Canada, we’re passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers.


Travelopia is a pioneer in the specialist travel sector, with a portfolio of more than 50 independently operated brands, most of which are leaders in their sector. Sailing holidays, safaris, adventure holidays, sports tours, Arctic expeditions – our brands are as diverse as they are exciting, creating unforgettable experiences for customers across the world.


Join us and in return, you will be rewarded with:

  • Competitive salary
  • Various employee discounts and offers
  • 25 days paid annual leave
  • Cycle to work scheme
  • Contributory Pension scheme
  • Career progression opportunities
  • Discounted holidays

Find out more about the role here

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