B2B SaaS Growth Manager (Campaigns & CRM)

[TrevorAtCensus]

This is an opportunity for a customer journey architect to shape how the world works with data through thoughtful engagement and creative activation. This new role is purpose-built to complement the current growth and marketing team. 

See the whole post here 👉 Growth Manager (Campaigns and Automation) @ Census

Responsibilities 🛠️

• This role has two primary responsibilities: the development and deployment of acquisition campaigns and management of ongoing email and chat messaging.

• Own the execution and optimization of these campaigns including the creation of project plans, management review, approval processes, and reporting. 

• Coordinate and collaborate on content, community, and product program development across the user lifecycle funnel: from acquisition through retention.

• Work with product, design, and engineering to continuously optimize our product onboarding through rigorous experimentation and split testing, to grow customer acquisition and conversion efficiency.

• Contribute to experimentation on new audiences, propositions, and messaging

• Always be testing

Requirements 👀

• 3+ years of relevant work experience primarily in B2B SaaS

• Clear understanding of the B2B marketing funnel and tactics to build engaging customer journeys that lead to sign-ups and ultimately growing revenue.

• Hands-on experience working with industry tools and analytics packages including email, analytics, CRM, and marketing automation platforms—namely Hubspot

• Hands-on experience managing multi-channel marketing campaigns

• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.

• Understand and map systems architecture for data flow and reporting

• Big bonus points for ability or willingness to learn SQL