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Champion on June 29, 2021
Welcome to the Inbound Study Group!
Hey there! Welcome to the Inbound Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please reply in t read more
Reply
196 upvotes
958 Replies
WReal-witz
Member
March 04, 2026 08:55
Hi everyone!
Varma2695305 on August 25, 2025
Online Marketing Channels
Hello, I am a student from Southern New Hampshire University. I am studying Inbound Marketing as a part of our coursework of Online Marketing Channels.
Reply Inbound Marketing
0 upvote
1 Reply
Victor_Becerra
HubSpot Alumni
August 26, 2025 11:45
Hi @Varma2695305 👋 Welcome to our community! We're so glad you are here. Have you already started the Inbound Marketing certificatio...read more
ATidwell17 on January 29, 2024
Starting Up Make-up Business!
Hello Everyone! My name is Addyson or Addy for short and I'm working hard to one day start my own make-up arts business. I'm a special effects artist in the south and I currently work in the Screampark industry. I'm excited to learn!
Reply Inbound Marketing
5 upvotes
3 Replies
Jnix284
HubSpot Employee
February 02, 2024 09:03
Welcome to the community @jalastoy I encourage you to share any questions here in the community, we're all happy to help!
LeandroS on January 13, 2023
What Do You Think About My Buyer Persona?
I just finished the Inbound Marketing certification course and I am now working on completing the workbook. At this moment I am crafting my buyer's persona, what do you think about it? Do you have any recommendations? Luis Méndez is a small busi read more
Reply Inbound Marketing Using the Workbook Alongside Class
6 upvotes
4 Replies
MiaSrebrnjak
Community Manager
January 24, 2023 06:23
Hi @Caroline_03 , I moved your comment to this Community thread where @LeandroS shared a great example of a Buyer Persona. @Jerdaine_digita also...read more
LeandroS on December 09, 2022
Help Me Categorize the Buyers Journey of My Posts
Hello everyone! I am new to the study group. I am currently doing the Inbound Marketing Certification and I am struggling to learn the Buyer's Journey and how to categorize topics. So, to practice, I have created a list of Blog Posts on the read more
Reply Inbound Marketing
7 upvotes
6 Replies
Jnix284
HubSpot Employee
December 29, 2022 10:31
you're welcome @LeandroS , I'm glad this was helpful! wrapping your mind around buyer stages and content alignment can be tricky, it helps to...read more
JorieMunroe on January 07, 2022
Which attribution model works best for your business?
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
Reply Inbound Marketing Reporting
82 upvotes
487 Replies
solodh
Participant
March 02, 2026 12:44
I'm trying to work out the type of lead most likely to convert though I have limited control over the leads that I get as they come off a designated ...read more
agulati on January 06, 2022
Which research methods have helped you curate your buyer persona?
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
Reply buyer persona Inbound Marketing
219 upvotes
1153 Replies
DMcClure3
Member
March 02, 2026 04:12
I am learning new ways
kara_susvilla on January 06, 2022
What’s an example of an effective content distribution goal?
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
Reply Content distribution Content Marketing Inbound Marketing
114 upvotes
690 Replies
DKnight3
Member
March 05, 2026 17:41
My SMART content distribution goal would be to increase awareness of early detection education by driving 1,000 qualified visits to my awareness-foc...read more
kara_susvilla on January 06, 2022
What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Reply buyer's journey Content Marketing Inbound Marketing
137 upvotes
834 Replies
gkaur79
Participant
February 25, 2026 08:34
For Awareness Stage, I would create blogs, small videos describing the problems and gaps and social media posts. For Consideration, I would show how...read more
chrlee on January 06, 2022
What is one of your favorite automation and AI tools that you use regularly?
Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more
Reply AI Automation Inbound Marketing
91 upvotes
694 Replies
AJones329
Member
March 04, 2026 17:22
One of my favorite AI tools to use is Claude. It's similar to ChatGPT but I feel I get more use out of it. It's great brainstorming, resume help, and...read more
chrlee on January 06, 2022
Which of the five fundamental steps is most challenging for you?
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Reply Behavioral Marketing Customer Segmentation Inbound Marketing
91 upvotes
709 Replies
solodh
Participant
March 02, 2026 07:14
I've done most of these steps in my 'career' roles. It got complex but I managed to work with some great people and we strove for simplicity regardin...read more
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