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Champion on June 29, 2021
Hey there! Welcome to the Inbound Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please reply in t read more
109 upvotes
504 Replies
Member
August 15, 2022 07:29
Bonjour !
JorieMunroe on January 07, 2022
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
32 upvotes
154 Replies
Member
August 10, 2022 00:23
Linear model
agulati on January 06, 2022
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
82 upvotes
354 Replies
Participant
August 14, 2022 23:09
Of course, it depends on the type of business and sector - in my DTC experience, once you started brand's social media presence, even on the early s...read more
kara_susvilla on January 06, 2022
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
Participant
August 11, 2022 12:20
We will use our own B2B email directory first, with the goal to launch our website to the client base and network we already relate to. This will a...read more
kara_susvilla on January 06, 2022
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Participant
August 15, 2022 03:28
If they are in Awarnewss Stagege direct them to a solution, like blog posts, social content, and ebooks.... Anything from these should be making th...read more
chrlee on January 06, 2022
Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more
36 upvotes
167 Replies
Member
August 02, 2022 14:31
As a customer and a consumer I often use chat bot
chrlee on January 06, 2022
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Participant
August 15, 2022 03:06
For me, implementing the tracking in a way that results would meaningfully add to the segmentation process.
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