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Champion on June 29, 2021
Hey there! Welcome to the Inbound Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please reply in t read more
626 Replies
November 29, 2023 05:01
Hi, I am Wally. I am a pm looking to further my understanding of inbound marketing.
LeandroS on January 13, 2023
I just finished the Inbound Marketing certification course and I am now working on completing the workbook. At this moment I am crafting my buyer's persona, what do you think about it? Do you have any recommendations? Luis Méndez is a small busi read more
Community Manager
January 24, 2023 06:23
Hi @Caroline_03 , I moved your comment to this Community thread where @LeandroS shared a great example of a Buyer Persona. @Jerdaine_digita more
LeandroS on December 09, 2022
Hello everyone! I am new to the study group. I am currently doing the Inbound Marketing Certification and I am struggling to learn the Buyer's Journey and how to categorize topics. So, to practice, I have created a list of Blog Posts on the read more
6 Replies
Thought Leader | Diamond Partner
December 29, 2022 10:31
you're welcome @LeandroS , I'm glad this was helpful! wrapping your mind around buyer stages and content alignment can be tricky, it helps more
JorieMunroe on January 07, 2022
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
264 Replies
November 30, 2023 15:08
Which attribution model have you been using or experimenting with to measure the success at your business? Linear attribution it distrubutes equal more
agulati on January 06, 2022
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
643 Replies
December 02, 2023 18:38
kara_susvilla on January 06, 2022
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
December 03, 2023 00:26
increase company awareness in CGT CDMO awareness from marketing events and SEO in 2024, to let business partner know we offer top service in US for more
kara_susvilla on January 06, 2022
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
December 02, 2023 23:28
Awareness: company website/Linkedin posts, conference booth presentation Consideration: sharing testimony and tailoer the service Decision: one on more
chrlee on January 06, 2022
Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more
312 Replies
December 01, 2023 17:19
I work as copywriter for me is important to use grammarly, e-mail marketing and google
chrlee on January 06, 2022
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
December 03, 2023 02:52
Defining the interactions you want to track
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