Hey there! Welcome to the Inbound Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please reply in t read more
Hello Everyone! My name is Addyson or Addy for short and I'm working hard to one day start my own make-up arts business. I'm a special effects artist in the south and I currently work in the Screampark industry. I'm excited to learn!
I just finished the Inbound Marketing certification course and I am now working on completing the workbook. At this moment I am crafting my buyer's persona, what do you think about it? Do you have any recommendations? Luis Méndez is a small busi read more
Hi @Caroline_03 , I moved your comment to this Community thread where @LeandroS shared a great example of a Buyer Persona. @Jerdaine_digita also...read more
Hello everyone! I am new to the study group. I am currently doing the Inbound Marketing Certification and I am struggling to learn the Buyer's Journey and how to categorize topics. So, to practice, I have created a list of Blog Posts on the read more
you're welcome @LeandroS , I'm glad this was helpful!
wrapping your mind around buyer stages and content alignment can be tricky, it helps to...read more
One of the most common questions marketers ask when getting started on attribution reporting is which model they should use?
The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t read more
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
In the awareness stage, I would use video as it is more engaging. For the consideration stage I would use product demos. For the decision stage, I...read more
Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:
Defining the interactions you want to track
Implementing tracking
Analyzing and reporting read more
