Hey there! Welcome to the Inbound Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please reply in t Leia mais
Estou muito otimista com o aprendizado sobre inbound. Pretendo aplicar a estratégia para construção de uma startup. Essa ideia ainda está sendo conso...Leia mais
Hi all! On March 10 at 11:00am EST, I'll be hosting an office hour with one of our Product Managers, Kit Lyman, to discuss behavioral marketing.
We discuss the fundamentals of behavioral marketing and customer segmentation in Lesson 5 of ou Leia mais
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:
Defining the interactions you want to track
Implementing tracking
Analyzing and reporting Leia mais
The most challenging step within the five fundametal steps of behavioral marketing is analyze and reporting how people are behaving on the website. ...Leia mais