Hey there! Welcome to the Inbound Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please reply in t read more
Hi all! On March 10 at 11:00am EST, I'll be hosting an office hour with one of our Product Managers, Kit Lyman, to discuss behavioral marketing.
We discuss the fundamentals of behavioral marketing and customer segmentation in Lesson 5 of ou read more
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:
Defining the interactions you want to track
Implementing tracking
Analyzing and reporting read more
Just as my colleagues responded, I believe that my biggest challenge would be with the implementation of the data, as a certain level of knowledge wi...read more
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