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Champion on June 29, 2021

Hey there! Welcome to the Inbound Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please reply in t read more

117 upvotes

550 Replies

ITero

Member

March 30, 2023 02:02

Hi everyone! Hope you guys are all doing well.

chrlee on March 10, 2022

Behavioral Marketing Office Hour Recording (3/10/22)

A recording of the session where Kit Lyman gets us deeper into behavioral marketing.

Reply Behavioral Marketing

3 upvotes

4 Replies

chrlee

Inbound Professor

May 12, 2022 06:26

We appreciate it!

chrlee on February 24, 2022

Behavioral Marketing Office Hour — What are your questions?

Hi all! On March 10 at 11:00am EST, I'll be hosting an office hour with one of our Product Managers, Kit Lyman, to discuss behavioral marketing. We discuss the fundamentals of behavioral marketing and customer segmentation in Lesson 5 of ou read more

Reply Behavioral Marketing Customer Segmentation Marketing

1 upvote

0 Reply

chrlee on January 06, 2022

Which of the five fundamental steps is most challenging for you?

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more

Reply Behavioral Marketing Customer Segmentation Inbound Marketing

52 upvotes

316 Replies

MDeMarcos

Member

March 30, 2023 16:13

The most challenging fundamental step for me is defining the interactions that I want to track.