Jul 11, 20215:26 PM - edited Aug 12, 202110:01 AM
HubSpot Employee
Who is your business's buyer persona?
If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like?
In the comments below, share the following:
Name (of persona)
Demographics
Motivations
Challenges
Etc.
*To learn more about this, check out the Creating Buyer Personas lesson via HubSpot Academy.
45 year old CMO of an established enterprise level business
Johny wants to improve comms between his market, sales and operations teams, whilst gathering more meaningful data to enhance targeted marketing strategies for his company's customers.
His challenges are there are 9 othert C suite stakeholders in the business, including Steve in finance who has the imagination of wombat, and getting them all to agree on a multi-million tech upgrade is hard.
ETC - when he's not in work, Johny likes taking his kids to soccer and having friends round for barbq's.
Demographics: Blonde-haired resident of New York City.
Occupation: Freelance model
Pain Point: Despite trying various cosmetics from online ads, Alisha remains unsatisfied with her appearance.
Product Pain: Alisha's frustration lies in her inability to find skincare and makeup products that effectively address her acne and spots, leading to a lack of confidence in her overall appearance.
Desire: Seeking solutions to regain her confidence and revitalize her appearance.
Lifestyle: Enjoys socializing, hanging out with friends, and traveling.
Goal: To reclaim her happiness and the vibrant life she once had.
Motivation: Regaining confidence and feeling comfortable in her own skin is Alisha's driving force. As a freelance model.
Communication: Responds well to personalized skincare recommendations and engaging content on social media platforms.
Challenges: Balancing her career as a model with self-care and addressing skincare concerns.
My Persona - super basic, but it's a start. Need ot take the time to deep dive into our data and talk with customers. But here's a start.
Name: Grandma Betty
Demographics: 65 years old
Motivations: staying independent, staying out of a nursing home, supporting those in need, enjoying her grandkids and being involved in their lives, having friends over for game night and good food
Challenges: loneliness after all her friends & family have moved away or passed away, getting to spend quality time with her grandkids and kids, getting out of the house