Who is your business's buyer persona?

[Champion]

If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like?

In the comments below, share the following:

• Name (of persona)
• Demographics
• Motivations
• Challenges
• Etc.

*To learn more about this, check out the Creating Buyer Personas lesson via HubSpot Academy. 

[RWellman]

Middle Aged Maggie

empty nester,  wants to lose weight, female, over 50, above average expendable income

She has raised her children and now wants to spend time and money to improve herself

She feels focusing on herself is selfish and must be convinced that it is a good thing

[jamie_alexandra]

Makini

Age: 43

Marital Status: Married

Occupation: Healthcare Director

Location: Hempstead, NY

Income: $130,000

Density: Urban

Family Life Cycle: 2 Kids

Generation: Gen X

Gender: Female

Race: Multicultural

Education: College Graduate

Home Ownership: Owns

Social Class: Second City Society, Upper Midscale

goals / needs

• Needs energy throughout the day to help multitask
• Wants to elevate her lifestyle (travel, eat well, etc.)
• Having community with moms that share similar interest and can bring the family along
• Cancer survivor turned holistic enthusiast across all aspects of her life. Focus on personal health and planet friendly alternatives.

pain points

• She's a mom of 2 kids and struggles to balance her family and personal life.
• She is a perfectionist who puts a lot of pressure on herself.
• She spends a lot of time commuting which is causing anxiety.

[JB-Fontenot]

Bob - CIO of TECHWORLD

30 years in the IT industry

Looking for an MSP to assist internal IT with daily issues and needs to rebuild the network.

Budget contraints for the expenditure but this is a "must have". Looking to find a provider who can work with their budget.

Wants a close working relationship with the team in the company when they make this deciscion.

Likes quick turn around on finding and resolving issues.

[FGordon0]

• Johny Wishbone
• 45 year old CMO of an established enterprise level business
• Johny wants to improve comms between his market, sales and operations teams, whilst gathering more meaningful data to enhance targeted marketing strategies for his company's customers.
• His challenges are there are 9 othert C suite stakeholders in the business, including Steve in finance who has the imagination of wombat, and getting them all to agree on a multi-million tech upgrade is hard.
• ETC - when he's not in work, Johny likes taking his kids to soccer and having friends round for barbq's.

[CGEdwards]

Name (of persona): Career Oriented Woman

Demographics: 18 to 24 years 

Motivations: Improved Career Opportunities and Growth

Challenges: Home and Workforce Balance; Educational Pursuits

Etc.: Women Mostly In Adminstrative Fields

[QuyenNguyen]

Name: Ms. Duyen

Demographics: She is an accoutant, she always wants to improve and develop herself. 

Motivation: promoted in her job.

Challenges: always busy, don't have enought time to join some courses. 

[JK20241]

Name: Peter

Demoigraphics: +40

Motivations: Growing their consulting practice

Challenges: Time management and findingt new customers

[Manikasom24]

Name: Manika 

Demographics: Business owner 

Motivations: Finding a career path

Challenges: Too many choices

[MBrown36]

Smaller equipment and apparel companies that are looking to reach a specific demographic through social media

[EFiati]

I don't have a company yet but with the Buyer persona. I would determine based on the industry I work in when I get one.

[SMonkey]

Name: Busy Ben

Demographics: C-Suite Executives, Managers, Team leads/HODs, Business owners/Enterpreneurs.

Motivations: Leading, managing activities and teams, making big decisions.

Challenges: Always busy no free time on their hands.

That's where i come in. I provide solutions to their challenges.

[Galuh092]

• Ross
• Business owner, 25-60, middle to upper class
• To know what experience he'll try at city lives
• Too many choices

[Amiram1]

بازرگانان آنلاین

[JLujanTrujill]

I agree 🙂

[TeeBeezy]

• Name Mark
• Business Owner
• Motivation To find a business with the knowledge and skills to make a website and use digital marketing to convert more sales.
• Motivation Convert more sales and get company name out to more people.
• Challenges are he doesn't have much knowledge in technology or marketing.

[SiThuSoe]

Buyer Persona:Name - Alisha

• Age: 25-40 years old
• Demographics: Blonde-haired resident of New York City.
• Occupation: Freelance model
• Pain Point: Despite trying various cosmetics from online ads, Alisha remains unsatisfied with her appearance.
• Product Pain: Alisha's frustration lies in her inability to find skincare and makeup products that effectively address her acne and spots, leading to a lack of confidence in her overall appearance.
• Desire: Seeking solutions to regain her confidence and revitalize her appearance.
• Lifestyle: Enjoys socializing, hanging out with friends, and traveling.
• Goal: To reclaim her happiness and the vibrant life she once had.
• Motivation: Regaining confidence and feeling comfortable in her own skin is Alisha's driving force. As a freelance model.
• Communication: Responds well to personalized skincare recommendations and engaging content on social media platforms.
• Challenges: Balancing her career as a model with self-care and addressing skincare concerns.

[LCarney6]

Laynie

Young Adult

Entrepreneurship

Finding a career path

[TDeMoss]

My Persona - super basic, but it's a start. Need ot take the time to deep dive into our data and talk with customers. But here's a start.

• Name: Grandma Betty
• Demographics: 65 years old
• Motivations: staying independent, staying out of a nursing home, supporting those in need, enjoying her grandkids and being involved in their lives, having friends over for game night and good food
• Challenges: loneliness after all her friends & family have moved away or passed away, getting to spend quality time with her grandkids and kids, getting out of the house

[WKarmanyIV]

Name: Outgoing Persona

Demographic: Hispanic/White

Motivations: Social interactions and engagement efforts

Challenges: Keeping technical details to a minimum

[Ouro-Adoyi9]

Name: Hijabi

Demographics: 17 to 25

Motivation: love modest outfit 

Challenges: difficult to find to modest outfit 

Etc: brand awareness; customer satisfactions:

[HWu7]

Name: Bob

Demographics:

-White

-Age: 29

-Brooklyn NY

Motivations: Rise to be a general manager within the hotel he is currently working in

Challenges: He is a recent graduate of NYU so he does not have as much experience as the seniors

Likes: Coffee, Tea, reading, mecha

Dislikes: Dogs, Cats

Hobbies: Coffee, Tea, games, Mechas