Jul 11, 20215:26 PM - edited Aug 12, 202110:01 AM
HubSpot Employee
Who is your business's buyer persona?
If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like?
In the comments below, share the following:
Name (of persona)
Demographics
Motivations
Challenges
Etc.
*To learn more about this, check out the Creating Buyer Personas lesson via HubSpot Academy.
Name (of persona) - Tech loving Tom and business oriented Bob
Demographics - Tom (40-50 yrs, indepth technical knowledge, responsible for tech startegy, technology delivery and day to day tech operations) , Bob( CXO, business oriented, travels a lot, time is critical for them
Motivations Tom (Solving technology challenges quickly and efficiently, leveraging best of breed next gen tech with legacy tech for innovation), Bob(exploit next gewn tech for competitive differentiation, reduce TCO)
Challenges: Tom( lack of necessary skills, incumbencyc, etc.), Bob(self funded tech growth, business outcomes)
Name: DeadEng Age: 18-23 Demographics: Egyptian, Middle-Class, Undergraduate Student Motivation: Balancing personal life and skill development amidst university responsibilities Challenge: University tasks consuming all available time
The Just Curious Sally 30-45 Want to feel confortable using online services Don't trust local services because of fraud Likes to buy weekly or monthly, she knows what she wants, but doesn't like to second guess things. If there's someone available whenever an issue rise up she feels delighted. Sally doesn't like to suffer to acquire goods.
Nail it Naomi Age: 21 to 28 Gender: Female Marital Status: Single but ready to mingle Occupation: Works for Vogue as a marketer Income: $80k or above Location: Upper east side New York Values working hard and staying confident in the big city. Loves to hit the beauty salon up to look her best at work everyday. Loves to spend time at home cooking but doesn't always have time to cook. Is always working hard to try to prove to her boss that she is in the right job. Preferred communication: Social media and texting Hobbies: Painting, watching tv shows, reading, and practicing makeup. Likes to post tiktoks so that she can support local businesses like "Slay it all day beauty salon" by posting about them.
My buyer persona is Caleb. Caleb is my younger brother and Caleb does not like going to school, we've tried to make him love school but no way. So one day I asked him why be doesn't love school and he said that school life is boring, they just teach, talk and talk without practicals and it's boring to him. This made my mind to jerk, Caleb loves going to school but the boring aspect of always reading wasn't just his thing. So if I'm to own a business I'll build a school system where both learning and leisure will be intergrated.
ERIKA is an adult with a broad vision of life and a desire to try new creative approaches in photo in video
ERIKA either works in the field where she occasionally needs new photos/media for her job or ERIKA wants to attract new colors into her personal life and keep the memories
ERIKA likes social media and she can call herself an active user. She understands that she needs to be creative to continue being attractive to brands or to satisfy her ego
ERIKA may be shy, or she may not know how to approach. Therefore, it is essential to set the right tone and pre and post-sales support
A buyer persona is a semi-fictional representation of an ideal customer or client that a business creates to better understand and target its marketing and sales efforts. Buyer personas help businesses identify the needs, preferences, and behaviors of their target audience. They provide a detailed and humanized view of the type of people or organizations that are most likely to purchase their products or services. Creating accurate buyer personas is essential for developing effective marketing strategies. Here are some key elements to consider when defining a buyer persona:
Demographics: Include information such as age, gender, location, income, job title, and education. These demographics help you identify who your typical customers are.
Goals and Challenges: Understand the goals and challenges that your customers are trying to address. What are they looking to achieve, and what obstacles do they face in reaching their goals?
Pain Points and Frustrations: Identify the pain points and frustrations your customers experience that your products or services can alleviate.
Buying Behavior: Determine how your customers make purchasing decisions. What factors influence their choices, and what is their decision-making process?
Preferred Channels: Know where your customers spend their time online and offline. This information helps you decide which marketing and communication channels to use.
Content Preferences: Find out what type of content your customers prefer, such as blog posts, videos, infographics, or case studies.
Influences and Objections: Understand what influences your customers' decisions and what objections they may have about your product or service.
Value Proposition: Define what value your product or service offers to this persona. How does it address their needs and challenges?
Quotes and Feedback: Include direct quotes or feedback from real customers to provide a deeper understanding of their thoughts and feelings.
Name and Image: Give your persona a name and, if relevant, an image to create a more human and relatable representation.
It's important to note that a business may have multiple buyer personas, especially if it serves a diverse customer base. Each persona should be tailored to reflect the unique characteristics and needs of different customer segments.
Creating and regularly updating buyer personas is a dynamic process that helps businesses stay aligned with their customers' changing needs and behaviors. It allows for more targeted and effective marketing, product development, and customer engagement strategies.
Although I do not have a job, I would like to be an Accountant. A buyer persona could be Mindful Marcus. He is 28 years old, and he wants to make sure that his financial records are accurate. He does not trust himself to do this, so he brings it to me to do.
Older generations of people would be more apt to want to learn to clog.
There were a lot of the older generation of people that grew up listening to the type of music that is played during clogging lessons. Years ago, square dancing was taught in schools as a class.
The bluegrass music, and ole time mountain music, and the drinking of moonshine too, was a very good motivator of the flatfoot dancing and/or clogging years ago.
The art of clogging can become a challenge also, such as competing in competitions, etc.
Learning to clog is a very good type of exercise. It helps with the heart, and vericose veins, etc.
Clogging is a very enjoyable art, and it brings happiness to all that is interested in the art of it too.
