Who is your business's buyer persona?

[Champion]

If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like?

In the comments below, share the following:

• Name (of persona)
• Demographics
• Motivations
• Challenges
• Etc.

*To learn more about this, check out the Creating Buyer Personas lesson via HubSpot Academy. 

[mwims001]

Thanks for sharing this information

[BWright22]

Building Owner Bob

Real estate developer that is constantly investing in different business property opportunities.  

Biggest challenge is helping Building Owner Bob understand that we can help him with a full life cycle service on his investment.

[alyssandrabrook]

My business persona is someone named "Alana" for say and she could be from California. Her motivations are to look different and pretty from the other girls on the beach. This is because this brand of bikinis makes her special and it is always coming out with the the most top selling designs. She is also ranging from the angles of 14-30

[vlieu]

Vingroup, is my buyer persona

[KHall22]

Too Busy Tom

Businesses that are relatively large and no longer able to manage their own commercial real estate properties very efficiently.  They are interested in continual expansion and are looking to outsorce the management of their real estate properties.  Motives include minimizing costs and identifying potential savings while operating commercial locations in a uniform manner.  Challenges include satisfying the needs of the person on contact (located at the physical location) while making the best budgetary decisions for the company as a whole.

[McFranklinJr]

Business owners who need website development to create a better customer journey. We want to create more interactive stores that can be used in the Metaverse and beyond. Our challenge is finding people who understand the concepts. Therefore, we have to train more people and we are developing our customer journey to do just that. 

[CGriffcgriffith]

Home owner! Or property owner, late 30's or older, middle or high class income familys

[MelliBee]

I am a digital artist.

• Crafter Mila
• She is 25-65 years old and she started her crafting business in 2019 since she lost her job.
• She is focused on selling physical products but cannot seem to find artwork she is proud to sell, she is just following the trend. Market is saturated with everyone selling the same designs on products. At this point its all about who is selling more than what is selling.
• She wants to stand out from the crowd. She wants to find a designer that can not only bring new designs to the market but even provide custom work unique to her style.

[FranOrue]

I´m a Sales Manager in a development company.

• Marketer Mike
• He is 35-65 years old and he has a digital marketing agency and he lives in Boston.
• He wants to make grow his business and he needs someone to help him with websites editions, fixing bugs, launchs and app design. 
• His challenge is finding a team to delegate development, a team that can guarantee solutions while his team is working on marketing campaigns.

[KKnecht]

I am a Marketing Coordinator for a B2B tech marketing agency.

• Owner Oliver
• 35-65; owner of a technology VAR or ISV; very knowledged about the technology his company offers
• Wants to help business utilize technology to enhance efficiency
• Challenges with not having enough time or marketing expertise on his team to adequately market the services or products his company provides
• Needs a team of experts in the B2B tech world to do the marketing for his company, so he can draw in more customers

[LBlair]

I have a consulting/ social media company that helps small business

Millenial Mary

wants to bring in more clients 

is not social media proficient

Too busy to learn about social media advertising

[kb6]

• Name (of persona) Randy/Rebecca Restaurantuer 
• Demographics: Varies widely
• Motivations Improve efficiencies, cut down on energy wasted, eliminate avoidable costs, increase a very tight bottom line 
• Challenges High turnover, long hours, intense competition, volatile industry 
• Etc.

[AJohnston20]

Eric Engineer

35-55

Needs efficient worksite lighting for increased safety

In remote harsh condition locations

[SabrinaPollon]

Il mio cliente è Peach, per la maggioranza di sesso maschile, titolare di piccola o media azienda che commercializza prodotti al consumatore finale

[MEssien2MG]

Skeptical Susie is my business buyer's persona 

[InventiveSanjay]

Startups, Small and medium businesses looking to grow their business.

[SamirHosni]

My buyer persona are VIP, hot pop and hot marketer my target audience from surround the world becuse we are digital marketing agency from small and Start-up company.

[EWomack]

It is really difficult to pinpoint one persona in the branch of tourism that I am acquainted. We are a DMO (destination marketing org). The personification is dependent of and indicative to a desired experience, distance or location, and situational due to reason of travel. Each visitor in request may not, and usually doesn't, have a similar need or request of information. Focus marketing is on partner product, and finding a way to make a fit  within it for every visitor.

[09224]

This is actually something that my company needs to spend some time fleshing out, but I would say that our primary persona from our data is a 35-50 year old middle class male that occasionally faces financial challenges and needs additional support to fill the gaps between income and financial obligations. 

[SonyHo]

Exciting Sarah and Willingly Bob

30-45

They want to have their business known to online clients.

They don't know where to start, so they post random stuff with no clear objectives.

[LLenLeslie]

• CCTians (student)
• any age who want to study
• desire to learn
• financial  capabilities and other related problems