Who is your business's buyer persona?

[Champion]

If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like?

In the comments below, share the following:

• Name (of persona)
• Demographics
• Motivations
• Challenges
• Etc.

*To learn more about this, check out the Creating Buyer Personas lesson via HubSpot Academy. 

[JSHUMA]

• Russell (Operations)
• Has worked in different types of airles as a top Manager and director.
• Motivation is to reform a small company to become a larger enterprise 
• Challenges to funds for the vision to be achieved 

[MMunjishvili]

I have a question - If the customer of your product is a company, then you create a Buyer Persona for the individual who makes the decision in the company for buying your product or for the one who is most likely to initiate buying it or for the one who will use your product or for each of them?

[MLawrence]

I don't have any yet, but I'm working on it

[NJallow]

My persona's name is achieving Faal.

Achieving Faal is 30 and married.

Motivation is finding ways to reunite with his spouse abroad.

Challenges is finding visa and right documents  to finally live with spouse abroad

[Keyji]

I don't have yet a buyer persona. But, i have an outline on who it is and about.

[TMomberg]

My brand's buyer persona is someone who loves reading, because I share a lot of my lifestyle on my channel - it most of the time would be people that relate to my life and so it will be people that are within my age range 30-45, and who have children. 

[MDelliCarpini]

Anna is a 40 years old, married, works in a transational company, has a 6 years old son. She needs to improve her english skills but has no time for it, her goal is to succed in the company and provide a bright future to her family.  

[CWong8]

Our persona is Calculating Kevin

Owns a small product business or is the head of a hardware division.

Wants to make stuff faster and thinks he should get a 3d printer, but doesn't know which one to get.

Is pretty knowledgeable but isn't an expert. Has a cheap 3d printer and it works ok for them. They want to know if there's something better, but haven't really seen anything that makes them want to purchase.

They do read blogs and watch videos, but still haven't bought anything. It isn't a huge priority, as their current printer kind of works and they can send stuff out if they need to, or they can machine parts.

They change their sense of urgency after seeing our printer.

They like the build quality, and that the design team is the one to do customer support.

Price is reasonable.

They love how fast it is.

They don't love printing first layers.

Seeing the machine work convinced them to buy.

Also no other red flags, such as locked material library or extra software to buy.

[KMoore15]

What's the standard number of personas recommended? Your Hubspot example cut it down to 2, but I've seen organizations with up to 6 personas! 

[JBailey4]

Cool Kid Caitlin

Woman between the age of 25-35

Motivations- Achieving her dreams/becoming established

Challenges- navigating the world as a millennial 

[Ffernando]

Budi its age 25 years old, motivation is collection product adn unique product, challenges is different product in the colour and materials

[ASingh46]

by demographic we know from which area the customers belong so sales target will be achieved.

[paigeroraback]

My persona is named College Christie. She is 20 years old and lives in a dorm on a college campus. She cannot find quality clothing that fits her body type, however, has the funds to explore and experiment on different brands. 

[JRyan2]

• Outcomes Oscar
• 30-65; graduate degrees in Med and Biz; heavy on Med experience; very work focused
• Tasked with demonstrating improved patient outcomes; finding latest tech tools that the team will find easy to use; those tools need to be reliable, high value for price, rugged, backed by research
• Responding to wide ranging needs of teams; easily reporting on and using data to improve outcomes; finding products/companies that can deliver per specific RFP requirements
• Oscar is a happy customer when we can provide solid back up research, ongoing education for his team,  quick and efficient responses to tech issues.

[Wilshem]

I am currently working with the organization to develp these; however, donor segments include:

Technologists

HBCU Graduates

Budding Entrepreneurs

Software & Game Developers

[Kasier]

Name: Sales. Sena Hosi

Demographic: 25-30 years

Motivation: Free Sales Pickup from her suppliers by my logistic company

Challenges: Finding it hard to pay her debt off on time.

[Ayas10]

• . Digital Base
• 18+ Men and Women
• Seeing/Helping clients recovery
• Funding 

[JVal7]

• Marketing Jeremy
• 18-24- year olds
• The benefits of being a sales rep
• Advertising

[EConnaughton]

• Organic Food Enlightenment
• 18+ Men and Women
• The benifits of eating organic food
• Funding

[ALeaton]

Name: Mebh

Demographic: 50-80 years old. Typically single, divorced or widowed

Motivation: Loves highly active activities and outdoor pursuits.

Challenges: Current pandemic, high risk group for classroom teaching makes safety hard to sell in shared accomodation.

[Rubengonzalez]

• Name: Mid-size Radiology/Diagnostic Imaging Center
• Demographics: US based, 150K diagnostics imaging studies per year.
• Motivation: Streamline imagine center's worflow process by implemeting custom technology.
• Challenge: The staff's receptiveness to a change in workflows