Jul 11, 20215:26 PM - edited Aug 12, 202110:01 AM
HubSpot Employee
Who is your business's buyer persona?
If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like?
In the comments below, share the following:
Name (of persona)
Demographics
Motivations
Challenges
Etc.
*To learn more about this, check out the Creating Buyer Personas lesson via HubSpot Academy.
Proffession: working as architecture enginneer with bsy schedule
Challenges: Hector always feel frustration , leaving his job , siting in the bank waiting to meet a professional employer to ask question concerning services and his accounts
Motivations : Hector need a service which give him opportunity to schedule virtual meeting , without leaving his job place and take benifit to ask for services too
I have a question - If the customer of your product is a company, then you create a Buyer Persona for the individual who makes the decision in the company for buying your product or for the one who is most likely to initiate buying it or for the one who will use your product or for each of them?
My brand's buyer persona is someone who loves reading, because I share a lot of my lifestyle on my channel - it most of the time would be people that relate to my life and so it will be people that are within my age range 30-45, and who have children.
Anna is a 40 years old, married, works in a transational company, has a 6 years old son. She needs to improve her english skills but has no time for it, her goal is to succed in the company and provide a bright future to her family.
Owns a small product business or is the head of a hardware division.
Wants to make stuff faster and thinks he should get a 3d printer, but doesn't know which one to get.
Is pretty knowledgeable but isn't an expert. Has a cheap 3d printer and it works ok for them. They want to know if there's something better, but haven't really seen anything that makes them want to purchase.
They do read blogs and watch videos, but still haven't bought anything. It isn't a huge priority, as their current printer kind of works and they can send stuff out if they need to, or they can machine parts.
They change their sense of urgency after seeing our printer.
They like the build quality, and that the design team is the one to do customer support.
Price is reasonable.
They love how fast it is.
They don't love printing first layers.
Seeing the machine work convinced them to buy.
Also no other red flags, such as locked material library or extra software to buy.
My persona is named College Christie. She is 20 years old and lives in a dorm on a college campus. She cannot find quality clothing that fits her body type, however, has the funds to explore and experiment on different brands.
30-65; graduate degrees in Med and Biz; heavy on Med experience; very work focused
Tasked with demonstrating improved patient outcomes; finding latest tech tools that the team will find easy to use; those tools need to be reliable, high value for price, rugged, backed by research
Responding to wide ranging needs of teams; easily reporting on and using data to improve outcomes; finding products/companies that can deliver per specific RFP requirements
Oscar is a happy customer when we can provide solid back up research, ongoing education for his team, quick and efficient responses to tech issues.
