Who is your business's buyer persona?

[Champion]

If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like?

In the comments below, share the following:

• Name (of persona)
• Demographics
• Motivations
• Challenges
• Etc.

*To learn more about this, check out the Creating Buyer Personas lesson via HubSpot Academy. 

[MaryNikitska]

Buyer persona for TechEditor (software)

Name: Engineer Andrew
Dem.: Male, 25-45
Motivations: Optimization of creating technical reports. He wants to automate the calculations and generate good reports that are enjoyable to read. But do not spend much time on it.
Challenges: Structural engineering projects, structural design problem solving, many engineering calculations every day

[web-apprentice]

Web Apprentices Personas

Persona: Ricky Rockstar
Demographics: male, in his thirties or forties

Motivations: a technology expert who is looking to confirm knowledge, ask questions, and learn something new

Challenges: I know it all, I have no challenges

Persona: Tina Tenderfoot
Demographics: female, in her thirties or forties 

Motivations: not as confident in techncial skills, eager to learn more

Challenges: difficult to commit to evening meetup due to family commitments

Persona: Orlando Calrissian
Demographics: male in his twenties

Motivations: looking to break into STEM field and wants to upgrade skills to become employable

Challenges: English is a second language, resume not particularly strong, lacks a professional network to help him advance

[CUmeh]

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@Champion wrote:

If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like?

In the comments below, share the following:

• Name (of persona)
• Demographics
• Motivations
• Challenges
• Etc.

*To learn more about this, check out the Creating Buyer Personas lesson via HubSpot Academy. 

---

My primary business persona are frequent travellers.

Awesome lessons. 

[HKudhail]

Great

[Zahidhasanbdj]

Awesome!

[ARush10]

Polly Publisher

60 year old female 

Finding SMEs to fill need of writers to fulfull article submission quota. 

[AKaied]

My medical writing business objective,

[TNama]

I would say my business's primary buyer persona would be the small business owner. This is someone looking for a way to create effective content to distribute to their present, and future, customers; in order to grow their business. 

[RoySmith]

*Manny Multi

*Private Equity Multi-Housing Property Owner (more specifically in suburban areas adjacent to metro Philadelphia)

*Scaling his/her portfolio of rental communities through value-added or ground up construction

*Finding reliable vendors that can provide cabinetry and counters in unit at a competitive price and aligned with renovation schedule

[CVu]

• Name (of persona) - Clients seeking innovative, unique solutions to their problems and/or a way to enhance their existing practices.
• Demographics - Government agencies, privator sector firms, small/mid/large businesses, k-12 and higher education market, etc.
• Motivations - Their problems are impeding their ability to accomplish their mission.
• Challenges - They struggle with determining how to operate and/or produce xyz results more efficiently, save money/resources, etc.

[MRoyal8]

Business with a product or service that has low web visibility and struggles to atrract new customers

[Atta]

Students with 12 or 14 years of education completed are our ideal buyers.

[MRau]

• EV Ally
• 24-56 with middle- to upper-incomes, living close to major metropolitian areas
• Exciting, new technology and possibly ESG-focused, early adaptor
• Trusting new process/systems, new product "hiccups"

[08240]

Dedicated Demetrius 

25-45

urban,suburban 

small/med size business owner

low website traffic, small media presence, slow customer flow, 8th page Google search in his market.

350-800 employees 

seeking help to, enable his focus on the products and services his company offers.

[swhite8]

Kazza the cat. Onwer of a wedding venue and winery

35 to 55 years old

Motivated by great service and creating impactul events and fun. Loves to entertain.

Challenged with managing her business and solving issues from neighbors and patrons. Does not have enough time to find solutions and manages her business to keep events coming in and selling more events. She promotes, guides clients and customers, and creates unqiue experiences in a competitive feild all the while trying to run day to day operations.

She wants and needs easy solutions that do not interrupt her workflow and keeps her venue and space running easily without problems or complaints. She just wants to complaints to go away. She has limited resources to solve problems.

[LSNPerera]

Sophisticated Suzy 

25 years 

Wants high-end clothes 

Struggles to find her size 

[NFlores]

• Hector
• Greater Houston Area
  • Industrial
  • Oil & Gas
• Improve SEA & SEO
• They may not have the skills or the team

[MMusni0]

Tech Taylor

Male or Female

20 to 50 years old

Technology

Applications

Solutions

[NMPohl]

Symposia's main persona is Brad the Business Owner: 

-He's 30-50 years old, lives in an upper-middle class neighborhood in the continental US, and owns a small business of 5-50 people.

-His motivations are growing his business in order to make more money and to set up infrastructure that allows him to focus on his areas of specialty

-His challenges are he wears a lot of different hats, and has to do a lot of things for the business that he isn't skilled at, like marketing. He also had a bad experience in the past with another marketing agency that has him a bit wary.

[mysger1]

Name

Meta Marvin

Demographics

25-40

College educated

Art/media enthusiast 

Motivations

Desire to learn

Wanting to be entertained while educated

Challenges

Bored with purely academic approaches and knows eye candy when he sees is (pun sorta intended)

Lacking people with his same interest 

Etc. Tricky relationship with authority. The urge to "meta nerd" may rise depending on the perceived age and gender of the presenter. 

[07657]

problems family background