Inbound

Champion
HubSpot Employee
HubSpot Employee

Who is your business's buyer persona?

If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like?

 

In the comments below, share the following:

  • Name (of persona)
  • Demographics
  • Motivations
  • Challenges
  • Etc.

*To learn more about this, check out the Creating Buyer Personas lesson via HubSpot Academy. 

582 Replies 582
Azizshubaily
Participant

Who is your business's buyer persona?

Name (of persona):  Rami Rusher

Demographics: 20-55 year old male

Motivations: wants to park to shop, go to work, or for festivities.

Challenges: Time-constrained, may not know the parking penalties for not paying, frugal.

0 Upvotes
EOrrante
Member

Who is your business's buyer persona?

Name (of persona): Alex Perez

Demographics: Young Adults between the ages of 17-25

Motivations: Want to get a higher education, build their career, and overall be successful.

Challenges: Financial, No expirience, first generation

0 Upvotes
KDD_Gaglo
Member

Who is your business's buyer persona?

Name: Eric Lefort

Demographics: 20-30 year old  men mainly

Motivations: Wants to stay on top of current fashion trends and maintain a sharp, stylish look.

Challenges: Struggles to find stylish clothing that fits within his budget, especially as a student or someone starting out in their career.

0 Upvotes
VAguado
Member

Who is your business's buyer persona?

Name: Adventure Adam

Demographics: 35-50 years old, male, middle to high income, outdoor enthusiast

Motivations: Seeking thrilling marine experiences, quality service, and safety

Challenges: Limited time for leisure, balancing family needs with personal adventure interests

0 Upvotes
CLate
Member

Who is your business's buyer persona?

  • Manic Mike
  • Age 26-50
  • Motivations: Generate more rev, Effectively handle his teams, Time convenience
  • Challenges: Time constraints, scepticism, Trustworthiness  
0 Upvotes
OBedekemo
Member

Who is your business's buyer persona?

Name: Copy James

Demographics: 30-50

Motivations : reduced strees , high conversion rates ,succsesful campagins

Challenges: Poor Ads,low conversions rates, competition, stress of ad managements

 

0 Upvotes
IANNNAKANISHI
Member

Who is your business's buyer persona?

Name: Ethan Pham

Demographics: 18-30 year old young men mainly

Motivations: To stay up to date in a style sense

Challenges: Finding items at an affordable price. 

litolalaguna
Member

Who is your business's buyer persona?

  • Name: John Wick
  • Demographics: Young Adults 19-34
  • Motivations: Love dogs
  • Challenges: picky eaters
0 Upvotes
MMankani
Member

Who is your business's buyer persona?

 

  • Name: John Wick
  • Demographics: Young Adults 19-34
  • Motivations: Ease of use, self improvement, competitive price
  • Challenges: Laziness

 

0 Upvotes
VReyes5
Participant

Who is your business's buyer persona?

  • Name: Big Starz
  • Demographics: Young Adults (20-40 years old) Hispanic, 
  • Challenges: Location and Price
  • Motivations: Convenience to get the product and efficiency.
0 Upvotes
CIsaksen
Member

Who is your business's buyer persona?

Name: Kommune Kari
Demographics: 28-50, male/Female, QA professional
Motivations: Cutting-edge solutions, ease of use
Challenges: Need for strucutre in their organizations work

0 Upvotes
RBroad
Participant

Who is your business's buyer persona?

First Persona

D&D Nerd

16 - 60 - Male who enjoys Table-Top Role Playing Games

0 Upvotes
IPajiah
Member

Who is your business's buyer persona?

Rampage King

18 - 40 male and female fashionova

to look good

overwhemling and value

jsun96
Member

Who is your business's buyer persona?

Name: Innovator Ian
Demographics: 28-40, male, tech-savvy professional
Motivations: Cutting-edge solutions, ease of use
Challenges: Overwhelming choices, value for money

ACarpenter8
Member

Who is your business's buyer persona?

For a luxury travel agency I'm working with, I've developed the persona called Sometimes Svens.

Sometimes Svens travel internationally once a year and oten bounce between booking things themselves and booking with a travel agent. When they book things themselves, they often find themselves in a pickle. They seek expert advise, though they are hesitant to pay for it. They are not consistent with their actions or loyalty. Typically, they are value-driven, looking for a great deal.  They are typically 25-50 with HHI $100K+ and skew male.

Anonymous
Not applicable

Who is your business's buyer persona?

Professional in bringing vitality sulutions to the workplace (no name, yet)

Mid-level or senior stage HR-professional with a passion for healthy working and people's wellbeing

Helping employees to work more healthy/happy

Implementing vitality solutions while monitoring/achieving core business targets

 

0 Upvotes
JLiwanag
Member

Who is your business's buyer persona?

  • Name of Persona: Juan Sustainable
  • Demographics: Young working professionals in emerging cities 
  • Motivations: Career growth, sustainability, family away from home, and convenience
  • Challenges: Balancing high-quality, sustainable housing with budget constraints in desired urban areas.
0 Upvotes
TRodgers1
Contributor

Who is your business's buyer persona?

Name: Postive Recovery Services

Demographics: Addicts

Motivation: To help people in need, maintain clientele and build revenue

Challenges: In this type of business clients come and go. We need to learn how to not only mainatin revenue, but create a steady line of it while helping people because that is the goal at the end of the day

ETC: My new position is to build the business, so I am looking for ways to attract those that want help. Not only with their sobriety but we also offer incentives such as gift cards and a monthly essentials (toilet paper, dish soap, laundry detergent, toothpaste, etc) to help them while in recoovery as well.

0 Upvotes
CHughes52
Member

Who is your business's buyer persona?

Ascension Health (persona) 

General population, particular age groups, or social and economic classes

Guided by a distinct combination of mission, values, and strategic imperatives.

The rising expenses of medical supplies, labor, and technologies have placed enormous strain on healthcare providers.

 

0 Upvotes
TyeG
Member

Who is your business's buyer persona?

Remote locations
Emergency deadlines
Transit times and turnover 

0 Upvotes