Which social media channel is most important to your business?

[Champion]

Social media is, in many ways, the ultimate way to do inbound marketing. That’s because it’s a one-to-one medium, which gives you and your company the chance to market in a direct, but very human way. Keeping the above in mind, which social channel is most important to your business (and why)? Tell us in the comments field below.

*To learn more about this, check out the Understanding Social Media Promotion lesson via HubSpot Academy. 

[DeG26]

Instagram is important for my business since it is a ecommerce startup company which is a brand shop. Instagram is good for brand shops and has higher engagement rates than many of the top social media platforms. 

[Adorable]

i predfer Instagram, itcovers a wide range of potential buyers and its easy to use.

[EIraga]

Which social media channel is most important to your business?

I am currently building my facebook profile as well as instagram, tiktok and LinkedIn.

Guessed a social media channel with this feature namely: reels or shorts clips is really a paramount and essential for our food business, in a matter of 30-45 seconds, a glimpse of our dish can be more appetizing, attracts more viewers or potential buyers as it is easy to comprehend and share to families and friends via posts; really an example of integrated driver of word of mouth.

Facebook

[AArakelyan1]

I have a Brand Shop and the most effective Social Media platform for my business is Instagram.

[TSchnyder]

Because of the nature of our business, on the sales side, it is definitely LinkedIn. That is where our clients and peers are. On the education side of our business, we could use Twitter and Instagram, but they are iffy at best and require a lot of time to cultivate a following. We don't have a full-time person on socials, so I am not sure how well we could consistently hit our targets.

[CTaylor7]

Twitter, Telegram, Discord and LinkedIn are the most important B2B sales & customer service tools for us and to my knowledger there's no way to track conversations with prospects & users in any of those channels right now other than via manual input.

[JChambers5D]

Facebook and Instagram when connecting to carriers or drivers.  LinkedIn for B to B relationships and recruiting. 

[Marce_K]

Facebook is working well for us at the moment but I feel,  if we fully utilised Instagram, we are likely to see more reach and engagement on Instagram as compared to Facebook. 

[LuAkay]

Because the company I worked for is so well known, they didn't actually need to use social media to promote themselves at all. They grew through word of mouth advertising. 

Businesses nowadays depend on IG or FB to keep current with the younger generation. Some are even using TikTok. 

[TMcVey]

I would say for me, it would be instagram, because I feel like its the most popular

[Adityakumar]

for me Instagram is the fastest growing social media platform. as it attract youths and it also helps  bussiness in growing more efficiently.

[AHasan1]

Being a professional, I would say LinkedIn is the most important to me

[NLawler]

We have our largest following on Twitter, but are able to get some great engagement through Instagram!

[Mrigul]

We are most active on Instagram. Currently our focus is more on reels the new feature introduced by instagram to take on Tik Tok. We help various fashion and lifesyle brands express their brand through videos. We help create content that can help you increase followers who can later trun into your loyal customers.We are soon going to explore pintreset and twitter. As twitter has been more of a customer care side of experince for many brands.

[NDeCook]

Everything we do is on social media. Where we have seen the most impact *so far* has been Instagram, but we are beginning to see TikTok beecome more and more influential. It's a constant exploration process!

[PNeag]

For the company I work for, which is a jewelry company, I found that Instagram and Facebook are the best social media channels for engaging with customers. We've just started with Linkedin and we plan to use Pinterest as well.  

[ITariq]

I believe they are all important if used correctly

[APurvis]

I enjoy using all Social Media platforms. I believe they are all important if used correctly.

[jreserva]

Twitter is the most underrated business social media channel. I think it has great potential because of its business model which is micro-blogging which helps other marketers hop-on and learn trends. 

[dcameron5]

I have heard Pinterest is the most underrated. ::shrug::