Which social media channel is most important to your business?

[Champion]

Social media is, in many ways, the ultimate way to do inbound marketing. That’s because it’s a one-to-one medium, which gives you and your company the chance to market in a direct, but very human way. Keeping the above in mind, which social channel is most important to your business (and why)? Tell us in the comments field below.

*To learn more about this, check out the Understanding Social Media Promotion lesson via HubSpot Academy. 

[PUDOMSIN]

Tiktok because it famous in my country.

[Martamr]

In our case, Linkedin and YouTube are the most important channels in terms of lead capture. Also, Instagram is important to us special for branding and community. On the other hand, Facebook as a paid channel is the ideal complement to our inbound strategies. 

[samergh]

Facebook, twitter and Linked is the most important channels to our business Industry, which is promoting heavy equipment online.

[WSRIKLAMAHUNT]

In a past,Facebook was the most important to all business but now Tik tok is the most inmportant to Thai business because it famous in my country.

[KSaurav]

For us the typical customer age range is above 40 and considering this , we can bet on Facebook, Linkedin , Youtube , Twitter and Pinterest. It is very important to know your customers and identify their key attributes like where they hang out on social media , what are their problems ? .Creating a Buyer's Persona can be of gret help.

[cjaynes]

It depends on how I target. Some socials are best used depending on what your content may be. Some social channels are best for visual marketing, while others are for showing ideas, and a few are good for hyping in short call-to-action messages or links. 

I tend to use Instagram, Twitter and Pinterest for most of my blogging. I have used other means as well with good results.  Does help in dong AB testing. 

[KKirkendall]

I would say it depends on which audience we are trying to talk to. When we are communicating with students, I find Instagram to be the most effective. If we are communicating with parents I prefer facebook.

[IsaacO]

Youtube becuase of the quest for media advert through video display in recent time  and facebook alternatively because of the subscriber bases 

[ABabatunde]

Facebook is ultimately social in inbound marketing because it's have business page that allow up to a million of subscriber

[ZBarr]

Facebook and its sub-applications, as well as platforms like TikTok, Reddit, and Twitter, would be my primary mediums.

[LLenka]

We do b2b and it's therefore LinkedIn I would say. It's where our posts gain the most traction. But Fb is good for retargeting for example and we are experimenting with awareness campaigns too.

[AKraft]

Facebook is the most important social channel for our business because

most of our target demographic is on that platform.

[ckramer55]

I used to say FB but lately youtube and linkedin 

[TOlsen]

Our Company utilizes Facebook primarily. We are starting to use LinkedIn (B2B) and Pinterest to show our photos and graphics. 

[RuiBai]

Instagram FB Tiktok Snapchat Twitter

[EMurphy7]

Instagram and Linkedin

[Selsaecha]

instagram, website, and linkedin.

[MMay20]

Tiktok, Facebook and Blog

[BSteenhoek]

currently use linkedin, facebook, and instagram.

[BLee001]

As a digital marketing agency, LinkedIn is definitely an important factor for us when it comes to our social media strategy. Being able to quickly reach other business and professionals is crucial.

[LaneCopelin]

What I am reading/learning is that LinkedIn and YouTube are best for business-to-business. Facebook, Instagram, and TikTok are best for business-to-consumer. I am a Facebook person as I struggle with the other platforms for B2C. I use LinkedIn and YT ALL the time, but have not really utilized them to their capacities for my small business. Interesting how this is coming together.