Inbound

Champion
HubSpot Employee
HubSpot Employee

Which social media channel is most important to your business?

Social media is, in many ways, the ultimate way to do inbound marketing. That’s because it’s a one-to-one medium, which gives you and your company the chance to market in a direct, but very human way. Keeping the above in mind, which social channel is most important to your business (and why)? Tell us in the comments field below.

 

*To learn more about this, check out the Understanding Social Media Promotion lesson via HubSpot Academy. 

negozi
Member | Partner
Member | Partner

Which social media channel is most important to your business?

I would say Facebook is the most important social media channel for my business. Not only does it allow you to create a business account on IG, it allows you to track analytics and view how well your posts are doing. 

0 Upvotes
MMorgan3
Member

Which social media channel is most important to your business?

I do marketing for a small business and we utilize Facebook most often due to its interface and the audience the owner has built over the years with his personal brand voice. Because we are able to create an interactive experience and our client base is already on Facebook, this is our most important form of social media. 

0 Upvotes
JCaragher
Participant | Partner
Participant | Partner

Which social media channel is most important to your business?

I am a marketing consultant to the accounting profession. The most important social media channel is LinkedIn because it is the most business-like.

 

0 Upvotes
abhi_abduh
Participant

Which social media channel is most important to your business?

For me, the most important social media is LinkedIn! 

For a Sales Development Representative or Business Development wannabe, Linkedin has the most prospects aim for B2B business. With Linkedin premium, we can unravel and learn a person or company background to check if its fits our business in an attainable way.



0 Upvotes
chemayon
Participant

Which social media channel is most important to your business?

Facebook is the most important channel for our business because theres more people online in that social media, and its kind of like matrix for all other channels.

0 Upvotes
joshdelph
Member

Which social media channel is most important to your business?

For our business (commercial volumetric modular construction), LinkedIn is the primary platform. However, I am considering expanding our reach to some out-of-the-box platforms for our industry such as Pinterest. This would especially be helpful for our architecture team to showcase their work and start to drive traffic from different sources.

0 Upvotes
PBui4
Participant

Which social media channel is most important to your business?

I review coffee shops in my town. So that, I always have to focus on the quality of my photos and content to attract the viewer. Therefore, Instagram is the most important social media channel to me.

0 Upvotes
CHOCOO
Participant

Which social media channel is most important to your business?

Instagram. Most of my target audience spend more time on instagram than any other social media platform making it the most important platform to work with for me.

Abby_Taylor
Contributor

Which social media channel is most important to your business?

For us at Fidelity Bank, different social platforms work for us for varied reasons.

Facebook because the majority of our customer base is here. Ad campaigns can easily be deployed on Facebook and Instagram, using its manager function. Facebook offers very helpful analytics tools and plugins that enable us to leverage data for targeted campaigns.

 

Instagram gives us the platform to provide thought leadership. It gives us the ability to push targeted campaigns through their product feature.

 

Twitter offers several campaign strategy options that enable customers to perform direct call to actions, such as app downloads.

 

A platform we are excited to leverage yet is Tik Tok. this is a great platform as it helps us tell great stories with our products and services.

0 Upvotes
BHelberg
Participant

Which social media channel is most important to your business?

Facebook is the most important.  That is what most of our customers are on.  But we do find that different demographics use different platforms so we cross-post on all.

0 Upvotes
Uyenvu
Member

Which social media channel is most important to your business?

LinkedIn. LinkedIn is very popular in the country where I live and where my company is based. It has a good networks of agency and clients from all over the world.

0 Upvotes
SBeckett
Member

Which social media channel is most important to your business?

We've found that diversifying our message across the various platforms works better. Certain demographics spend more time in certain areas. While also investigating direct messaging services such as Whatsapp business and Telegram

0 Upvotes
WShar
Member

Which social media channel is most important to your business?

Dears

That's mean I can move on to other platform whatsapp and telegram..
Please feed me back.
0 Upvotes
WShar
Member

Which social media channel is most important to your business?

As I work in Banking sector the best channels platforms that use are Facebook, twitter , YouTube, LinkedIn and Instagram which these channels is the best to Promote and advertising our Bank of Khartoum products and services.
0 Upvotes
Arunima-Gahlot
Member

Which social media channel is most important to your business?

Instagram, because my business is meant to target the younger demographic, between the age of 20-30 years. 

0 Upvotes
AWakefield2
Member

Which social media channel is most important to your business?

Instagram because I am an artist and like/need to show my work to people in hopes that they enjoy and relate to it, and in turn uping my followers and customers.

0 Upvotes
OmarSalah
Participant

Which social media channel is most important to your business?

facebook and instagram is the most important platforms to my business due to75 % of  my country intrested in facebook and instagram 

0 Upvotes
AThornburg
Member

Which social media channel is most important to your business?

It's really dependent on what content we're trying to push. I work for a building systems engineering firm, so if we're trying to market a recent technical piece that a staff member has written, our best traffic is on LinkedIn, where employees can then reshare on their own pages to expand reach to their personal network. If we're highlighting a school building or stadium that has recently opened, or best traction is on Instagram (likely due to the image-focus of the platform) and LinkedIn, where more of our building design partners are present. We have also found that when we're highlighting a partnership with a school district, our best opporunities are on Facebook, which is where the majority of parents, district staff, etc. are located.

0 Upvotes
MStrickland
Member

Which social media channel is most important to your business?

I would say Facebook and Instagram. They both better suit our demographic, in addition to providing access to information for everyone not directly involved in the organization. 

RBanuelosFeli
Member

Which social media channel is most important to your business?

I would say Instagram allows you to share the most amount of content in a format that is easier to digest by your audience.