Inbound

agulati
Inbound Professor
Inbound Professor

Which research methods have helped you curate your buyer persona?

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.

642 Replies 642
Houssammehaidli
Member

Which research methods have helped you curate your buyer persona?

I do not carry out my own research or create buyer personas. Nonetheless, surveys, customer interviews, customer data analysis, and utilising insights from sales and customer support team all are usefull techniques for developing buyer personas. With the use of these techniques, you may compile useful data to create a thorough and precise portrayal of your target market.

0 Upvotes
VShevtsov
Member

Which research methods have helped you curate your buyer persona?

Interviews and social media

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virgiliom
Member

Which research methods have helped you curate your buyer persona?

Interviews and surveys/forms sent out to prospective customers. 

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aholguin9
Member

Which research methods have helped you curate your buyer persona?

Interviews and social media. 

0 Upvotes
Chinweuba
Member

Which research methods have helped you curate your buyer persona?

The persona tells many prospects' stories at the same time. I love the clarity of thought pushing the business decision-making through persona.

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LWilliams00
Member

Which research methods have helped you curate your buyer persona?

the course

AJimenez02
Contributor

Which research methods have helped you curate your buyer persona?

Buyer persona

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AnhLe18
Member

Which research methods have helped you curate your buyer persona?

Interactions with users on social media platforms

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AJimenez02
Contributor

Which research methods have helped you curate your buyer persona?

Social media

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ESonku
Member

Which research methods have helped you curate your buyer persona?

Social media interactions with clients

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BMorena
Member

Which research methods have helped you curate your buyer persona?

For me  was e-mail marketing at Gmail platform 

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Gubinas
Member

Which research methods have helped you curate your buyer persona?

interaction with clients and social media

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CRose1
Member

Which research methods have helped you curate your buyer persona?

Social media is a very great tool to ensure the statistics of each person.

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TFavila
Member

Which research methods have helped you curate your buyer persona?

The interaction with customers and seeing firsthand their consumer behavior as well as analytical tools for research. 

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AYesis
Participant

Which research methods have helped you curate your buyer persona?

Interactions with customers is most important, web analytics help out as well.

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BMorena
Member

Which research methods have helped you curate your buyer persona?

I used e-mail and Instagram 

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SRubo
Participant

Which research methods have helped you curate your buyer persona?

Interactions with the customers/ feedback, online personas, web analytics, and data

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COsio
Member

Which research methods have helped you curate your buyer persona?

Multiple sales meetings and the interaction with customers 

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XSantacasa
Member

Which research methods have helped you curate your buyer persona?

What has helped my persona of the buyers is to interact with them to see what their wants are. 

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ZMa
Member

Which research methods have helped you curate your buyer persona?

using Data Analytics. Using data from various sources such as google analytics, Customer Relationship Management (CRM) systems helps to identify trends related to customer behavior.

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