Which research methods have helped you curate your buyer persona?
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.
Which research methods have helped you curate your buyer persona?
The research tool with potential clients and company managers with profiles similar to those I wanted were the solutions we found to create the ideal client profile for our agency. Both in terms of work profile and the price we would like to charge.
Which research methods have helped you curate your buyer persona?
Something that helped me curate buyer persona is surveys. This was one of the best ways for me to better identify which groups/ demographics seemed to have the highest engagement with my products.
Which research methods have helped you curate your buyer persona?
I’ve used surveys and forms for demographic data, along with feedback from the sales team to identify customer patterns. Social media monitoring helps me understand audience behavior, while direct interviews with customers and prospects reveal deeper insights into their decision-making processes.
Which research methods have helped you curate your buyer persona?
Still earlier into the process however I have started using surveys, social listening and market reasearch reporting to gain more insights into customers.
Which research methods have helped you curate your buyer persona?
Analyzing customer data from CRM systems and sales records.Conducting customer interviews to gather qualitative insights.Running surveys to collect demographic and psychographic information.Observing customer behavior through website analytics and user testing.Gathering feedback from customer-facing teams like sales and support
Which research methods have helped you curate your buyer persona?
Our best method is physical conversations. Our business is built (physically) around collecting data! We run an eComm store obviously, but also an offline store (a shop) and we use the shop to welcome customers who physically walk in. But we start by assuming that all customers who walk in, atracted by the physical shop sign or our online presence, are "on a journey" of figuring out what product they need (we sell portable solar batteries and panels - can be expensive and needs consideration). We sit them down and offer tea and "have a chat". And we say to them very directly: "let us help you by building a persona around your needs, now tell me......" And we ask questions. But the great thing we have found is that the questioning turns from "us" versus "them" (or "brand" versus "customer") into "us with them" together building this idealised perfect customer together. This has often turned research which could be intrusive or invasive into a joint, together activity.
Which research methods have helped you curate your buyer persona?
I will do research online, looking at customer reviews, social media, using AI to generate ideas, blogs and in person interviews to curate my buyer persona
Which research methods have helped you curate your buyer persona?
I see a lot of surveys, forms, social media, customer feedback in the comments. As a beginner in this, here's a genuine question: how do you find people who chose other solutions over yours? According to the lesson, we would have this information as well.
Which research methods have helped you curate your buyer persona?
I 've pulled data from compiled surveys, whether by phone, email, or at the close of a chat. I've also used A.I. and string queries in a database to find qualitative data that may be used.
Which research methods have helped you curate your buyer persona?
Overtime, I've explored Interviews, focus-groups, typeforms as they make answering questions much more seamless and interesting for the customers. I've also relied on NPS results especially for identifying buyers who're willing to be interviewed and also get their preferred contacts.
Which research methods have helped you curate your buyer persona?
Surveys and Questionnaires: Distributing surveys to your existing customers and prospects to gather information about their preferences, challenges, and behaviors.
Interviews: Conducting one-on-one interviews with current customers, prospects, and even lost leads to gain deeper insights into their motivations and pain points.
Customer Feedback: Analyzing feedback and reviews from customers to understand their experiences and expectations.
Sales and Support Team Insights: Gathering input from your sales and customer support teams, who interact with customers regularly and can provide valuable insights.
Website and Social Media Analytics: Using analytics tools to track visitor behavior, engagement, and interactions with your content.
Competitor Analysis: Researching your competitors’ customer base and marketing strategies to identify gaps and opportunities in your own approach.
Industry Research: Reviewing industry reports and trends to understand broader market dynamics and customer expectations.
Which research methods have helped you curate your buyer persona?
this method helps you have a face to face time with the customer to actually understand what they really want. Feedbacks from surveys and questioneers helps us to gain and insight into the customers business and how to help them grow thier businesses and working capital
Which research methods have helped you curate your buyer persona?
I've been diving deep into creating buyer personas for a while, and my go-to tools have been scorecard landing pages and Typeform with logic branches—super handy for tailoring questions based on previous answers! Recently, I've started exploring HubSpot for this, and it’s a game-changer. The seamless integration, data insights, and customization options HubSpot offers make it easier to really understand my audience at a granular level. Excited to see how I can further refine and automate the persona-building process with it! Would love to hear your tips on using HubSpot for buyer personas! 😊
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