Which research methods have helped you curate your buyer persona?

[agulati]

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.

[Houssammehaidli]

I do not carry out my own research or create buyer personas. Nonetheless, surveys, customer interviews, customer data analysis, and utilising insights from sales and customer support team all are usefull techniques for developing buyer personas. With the use of these techniques, you may compile useful data to create a thorough and precise portrayal of your target market.

[VShevtsov]

Interviews and social media

[virgiliom]

Interviews and surveys/forms sent out to prospective customers. 

[aholguin9]

Interviews and social media. 

[Chinweuba]

The persona tells many prospects' stories at the same time. I love the clarity of thought pushing the business decision-making through persona.

[LWilliams00]

the course

[AJimenez02]

Buyer persona

[AnhLe18]

Interactions with users on social media platforms

[AJimenez02]

Social media

[ESonku]

Social media interactions with clients

[BMorena]

For me  was e-mail marketing at Gmail platform 

[Gubinas]

interaction with clients and social media

[CRose1]

Social media is a very great tool to ensure the statistics of each person.

[TFavila]

The interaction with customers and seeing firsthand their consumer behavior as well as analytical tools for research. 

[AYesis]

Interactions with customers is most important, web analytics help out as well.

[BMorena]

I used e-mail and Instagram 

[SRubo]

Interactions with the customers/ feedback, online personas, web analytics, and data

[COsio]

Multiple sales meetings and the interaction with customers 

[XSantacasa]

What has helped my persona of the buyers is to interact with them to see what their wants are. 

[ZMa]

using Data Analytics. Using data from various sources such as google analytics, Customer Relationship Management (CRM) systems helps to identify trends related to customer behavior.