Inbound

agulati
Inbound Professor
Inbound Professor

Which research methods have helped you curate your buyer persona?

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.

386 Replies 386
MMoussa
Member

Which research methods have helped you curate your buyer persona?

My work as a marketing specialist and supervisor of the sales team helped me in this through the sales team and their reports. I also made field visits to the markets, which leads to the formation of a good idea about customers, their way of thinking and their needs.

Also, social media is essential.

0 Upvotes
Pinvicas
Member

Which research methods have helped you curate your buyer persona?

In my specific situation. Watching and talking with people and streamers on twitch. I would like to work with entertainment and psychology so, talks with them in a certain personal way allow me knows their preferences and needs in their lifes

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ZBen
Member

Which research methods have helped you curate your buyer persona?

Surveys and social media listening are the best way to create a buyer persona.

PaolaLaraCortés
Member

Which research methods have helped you curate your buyer persona?

In my view, the best methods to create a buyer persona are personal interviews, or through social media.

Mahim_Murulya
Member

Which research methods have helped you curate your buyer persona?

Google Forms and personal interviews and social media

0 Upvotes
AneesMisbah
Participant

Which research methods have helped you curate your buyer persona?

The research methods that I typically use include interviews. Interviewing customers, front line employees who are close to the customer (e.g. sales team members) is key to finding insights that help with curating a buyer persona. Asking open ended questions is also a great way to learn about the customer needs and behaviours.

0 Upvotes
AHilliard2
Member

Which research methods have helped you curate your buyer persona?

Customer experience surveys, google forms, and social media analytics. 

0 Upvotes
RHoward2323
Member

Which research methods have helped you curate your buyer persona?

Surveys and interviews are my go to for creating my buyer personas.

0 Upvotes
MLoayza
Member

Which research methods have helped you curate your buyer persona?

I have used interviews and social media to find insights ands know how to built my buyer persona. 

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alyssandrabrook
Participant

Which research methods have helped you curate your buyer persona?

Several research methods have helped me curate my buyer persona, and they are social media and email. 

 

0 Upvotes
SHunter2
Member

Which research methods have helped you curate your buyer persona?

We have worked with both an outside research agency and also conducted internal interviews and surveys with customers who have interacted and are considered loyal customers. With both external and internal research data, we have a higher level of confidence in the accuracy of our buyer persona. 

0 Upvotes
CJoseph6
Contributor

Which research methods have helped you curate your buyer persona?

Social media & Surveys. It's also important to understand the demographic & buying insights of your ideal customer.

0 Upvotes
vlieu
Member

Which research methods have helped you curate your buyer persona?

Make a interview to see how the customers think and find the way to solve

PMartins1
Member

Which research methods have helped you curate your buyer persona?

The hubspot's tool for creating personas is awesome 

leastknown
Member

Which research methods have helped you curate your buyer persona?

Im curious if anyone has had success with forms.app or a similar service for collecting info?

AGuardino
Member

Which research methods have helped you curate your buyer persona?

The videos were designed to educate me on buyer personas.

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amazuera
Member

Which research methods have helped you curate your buyer persona?

Social Media Platform. 

Guys is you're struggling to develop the right questions for your interviewees, please listen to this TED TALK is mind-blowing https://www.youtube.com/watch?v=vEPfFwPaHU4

This one is in Spanish, you can try it if you want to practice a second language

0 Upvotes
AGuardino
Member

Which research methods have helped you curate your buyer persona?

Questioning the persona on information needed for their business.

0 Upvotes
NGriffith1
Member

Which research methods have helped you curate your buyer persona?

Emailing customers to schedule calls for 10-20 minute interviews.

AGuardino
Member

Which research methods have helped you curate your buyer persona?

Emailing customers to find out their wants and needs for their relationship with the company.