Inbound

agulati
Inbound Professor
Inbound Professor

Which research methods have helped you curate your buyer persona?

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.

845 Replies 845
AAlsaigh
Member

Which research methods have helped you curate your buyer persona?

Focus group and F2F interviews

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EmiilyShi
Member

Which research methods have helped you curate your buyer persona?

Interview is really helpful

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ADas59
Member

Which research methods have helped you curate your buyer persona?

survey, social media

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GRodgers3
Member

Which research methods have helped you curate your buyer persona?

Cluster Analysis

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SKryksman
Member

Which research methods have helped you curate your buyer persona?

-Social Media interactions.

-Surveys.

-Interviews.

 

0 Upvotes
Uzair7
Member

Which research methods have helped you curate your buyer persona?

I haven't created any persona right now. But forms would be very effective tools for this purpose in my POV.

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Hrishi03
Member

Which research methods have helped you curate your buyer persona?

  • Communication on social media like LinkedIn
  • Sales team
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AndrewNtim
Member

Which research methods have helped you curate your buyer persona?

Social Media and one on one interviews

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VArchuleta
Member

Which research methods have helped you curate your buyer persona?

I think linkedin is a good app to have to show your motivationand meet knew people to help you in the process.

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saurav01
Member

Which research methods have helped you curate your buyer persona?

  • sales team feedback
  • forums
  • surverys
  • invterviews
  • social media 
  • customer invterviews
  • interviewing competative customers 
  • thrid party ( outsourcing) 
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Zaytoon
Member

Which research methods have helped you curate your buyer persona?

  • Sales team feedback
  • Interviews
  • Forums
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PSanu
Participant

Which research methods have helped you curate your buyer persona?

Customer Interviews

Social Media

Sales Team Feedback

Surveys

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DianaLoBlaz
Member

Which research methods have helped you curate your buyer persona?

Conversations with Sales Team to understand who our Buyers personas are. This gave me very valuable information to start conducting interviews and Social Media Research. Data and Analytics of current customers could give you demographics information as well. 

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NAbutalib
Member

Which research methods have helped you curate your buyer persona?

Social media research and strategies learned through a digital marketing class.

0 Upvotes
MRyan32
Member

Which research methods have helped you curate your buyer persona?

Social Media & AI

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ICortesRodrig
Member

Which research methods have helped you curate your buyer persona?

Social media reserach and Data analysis 

0 Upvotes
AAlegriaReyna
Member

Which research methods have helped you curate your buyer persona?

Intervie detailing searchs skills, age, social interests, commitment and interest in the client's well-being

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FHuseyn
Member

Which research methods have helped you curate your buyer persona?

Soial media research 

Face to face consumer communication 

Data anaylisis 

0 Upvotes
NUdoh3
Member

Which research methods have helped you curate your buyer persona?

Interviewing sales oriented individuals 

social media research
Identifying pattarns 

0 Upvotes
kev07
Member

Which research methods have helped you curate your buyer persona?

Researching via social media and interviews/reviews are helpful to creating buyer personas. Looking at previous analytics to examine the type of people more likely to engage with content on social media can help create an accurate buyer persona, like for example if my organization was meant to provide resources to smaller companies then the buyer persona would be people managing companies/groups like that and don't already have many resources at their disposal. 

0 Upvotes