Jan 6, 2022 2:57 PM - edited Jan 20, 2022 4:18 PM
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.
7 hours ago
My work as a marketing specialist and supervisor of the sales team helped me in this through the sales team and their reports. I also made field visits to the markets, which leads to the formation of a good idea about customers, their way of thinking and their needs.
Also, social media is essential.
11 hours ago
In my specific situation. Watching and talking with people and streamers on twitch. I would like to work with entertainment and psychology so, talks with them in a certain personal way allow me knows their preferences and needs in their lifes
2 weeks ago - last edited 2 weeks ago
The research methods that I typically use include interviews. Interviewing customers, front line employees who are close to the customer (e.g. sales team members) is key to finding insights that help with curating a buyer persona. Asking open ended questions is also a great way to learn about the customer needs and behaviours.
4 weeks ago
We have worked with both an outside research agency and also conducted internal interviews and surveys with customers who have interacted and are considered loyal customers. With both external and internal research data, we have a higher level of confidence in the accuracy of our buyer persona.
4 weeks ago - last edited 4 weeks ago
Social media & Surveys. It's also important to understand the demographic & buying insights of your ideal customer.
a month ago
Social Media Platform.
Guys is you're struggling to develop the right questions for your interviewees, please listen to this TED TALK is mind-blowing https://www.youtube.com/watch?v=vEPfFwPaHU4
This one is in Spanish, you can try it if you want to practice a second language