Which research methods have helped you curate your buyer persona?
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.
Which research methods have helped you curate your buyer persona?
I do not carry out my own research or create buyer personas. Nonetheless, surveys, customer interviews, customer data analysis, and utilising insights from sales and customer support team all are usefull techniques for developing buyer personas. With the use of these techniques, you may compile useful data to create a thorough and precise portrayal of your target market.
Which research methods have helped you curate your buyer persona?
using Data Analytics. Using data from various sources such as google analytics, Customer Relationship Management (CRM) systems helps to identify trends related to customer behavior.