Which research methods have helped you curate your buyer persona?
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.
Which research methods have helped you curate your buyer persona?
I would start by identifying your buyer(s), understanding demographics, conducting secondary research via online search and available secondary studies (research). Once you understand who buys from your direct competitors, look for them and conduct some interviews. You can then run the same research via a larger database in Survey Monkey or other digital research Platform. In other words - qualitative research with personal interviews. Repeat through digital research to confirm your findings using a larger database.
Which research methods have helped you curate your buyer persona?
I can totally relate to youe comment! My buyer persona is C level exec of a company 11-50 people... They hang on Linked In but I really can not imagine myself contacting them and asking to talk to me? I was thinking about offline events eg conferences where they are more intended to network...
Which research methods have helped you curate your buyer persona?
I have tried this in the past using social media and have had little to no success. On the other hand, I am paying attention to my current clients to see their needs and frustrations. I'm learning a lot from that, but I will get a lot more insights as I build a larger client base. Which comes first? The chicken or the egg? The clients or the buyer personas?
Which research methods have helped you curate your buyer persona?
In my experience, researching demographic statistics and their behaviours on social media had given me insight on which platforms they favour, which devices they frequent, their search habits and buyer trends.
Which research methods have helped you curate your buyer persona?
In case you start up a brand new business, how would you find the right research methods, and once you have them, from which database would you do the interviews? I would like to have some ideas on which research method would be more suitable when you do not have any traffic on your business as yet.
Which research methods have helped you curate your buyer persona?
In my previous job: counselling services, we used google forms for public. For corporate clients, we used data from sales team, customer services and also follow up calls.
Which research methods have helped you curate your buyer persona?
Looking at LinkedIn and other platforms has helped me learn about buyer persona's. Also from what I have read, conducting face-to-face interviews will help to understand the reasons behind a buyer. This can lead to helping understand your target market.
Which research methods have helped you curate your buyer persona?
Looking at LinkedIn has helped me learn about buyer persona's. Also from what I have read, conducting face-to-face interviews will help to understand the reasons a buyer has for buying. This can help to understand your target market.
Which research methods have helped you curate your buyer persona?
In my experience social media especially LinkedIn and meta are very useful to create buyer personas. But one to one interview with customers and prospect buyers is the best.
Which research methods have helped you curate your buyer persona?
Well, I had to segment the value proposition based on market research, because I'm in a discovery phase so I don't have any customers or data yet. I think I will use interviews with people who are in the segment and collect data to create and profit from the buyer persona. In my opinion you have left aside this hypothesis and considered that we already have the customers and all, but this is not always the case.
Which research methods have helped you curate your buyer persona?
Linkedin has good information about job searches, business searches, and the like. It can provide information about the products, services, and job leads that others seek.
Which research methods have helped you curate your buyer persona?
Some research methods that can be effective for creating a buyer persona include customer surveys, online analytics, customer interviews, and focus groups. It can also be helpful to look at industry research and trends to get a better understanding of your target market.
Which research methods have helped you curate your buyer persona?
Social media engagement, group posts, and data analysis from Facebook and google ads have helped me build my buyer personas. A couple of days of talking with customers and analyzing data helped me improve whom to target and how to approach prospectors with close to or exactly what they wanted to know about the product or service they were interested in it.
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