Which research methods have helped you curate your buyer persona?
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.
Which research methods have helped you curate your buyer persona?
Which research methods have helped you curate your buyer persona?
The biggest success I've had, doing research to help companies, starts with social media listing, observing and highlighting the most common themes. From there, you can already get a stereotype to conduct a more direct and assertive approach, such as calling them. The calls seems the hardest at first, but they're actually the best. Listening to customers is really insightful. Another great way is to go to places where your potential customers are and give them a gift as an ice breaker. From there, you can conduct a direct research very open and honest. And finally, via email-plus-form also works well with some sort of gift at the end. These are some of my research experiences. I hope it can bring some help to those who are here. Warm regards, and I appreciate all of HubSpot's Academy's help.
Which research methods have helped you curate your buyer persona?
There are so many difficulties - first know the product; then know the methods of communications - can they be automated?Once you determine the age group who will use your product then you can determine how to accumulate the information. If the product is for customers your age you can use yourself as the profile. If the customer is younger than you then use a niece or nephew and analyise them fro a profile.
Which research methods have helped you curate your buyer persona?
I've used a combination of things. Formal, external agencies to develop segment segmentations. And also more informal things like buyer interviews, focus groups and own experience.
Which research methods have helped you curate your buyer persona?
For my company, there has been no better way then having informal conversations with our existing customers or speaking to the sales team about the problems our customers are facing. This allows us to position our messaging to outline how we will solve our customer's problems.
Which research methods have helped you curate your buyer persona?
Leads from the sales team that develop into interviews have been the most successful. We're also tried utilizing LinkedIn groups that focus on our (niche) industry. Its helped us reach larger, releavant audience while also engaging cold leads.
Which research methods have helped you curate your buyer persona?
I've found surveys, client interviews, and discussions with my sales team all to be helpful. And more importantly I've found using more than one research method really helps to build the full picture.
Which research methods have helped you curate your buyer persona?
My go to has been social media and messaging. My persona is fictional mixed with my own personal background, as I am the reason for inventing my product, so who better to target but those in the same or similar situation. I also like to reach out to my customers and gather information that way, since I know so many personally and have so many repeat customers. The reason I wanted to take all of these marketing classes is to learn how to market well enough and dramatically grow my customer base and build creditbility so my customers will keep coming back.
Which research methods have helped you curate your buyer persona?
I usually use social media especially Instagram to interact with audience and ask a question regarding their persona. Furthermore, you can also see their personal account and see their behaviour
