Which research methods have helped you curate your buyer persona?

[agulati]

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.

[BSheridan7]

There are so many difficulties - first know the product; then know the methods of communications - can they be automated?Once you determine the age group who will use your product then you can determine how to accumulate the information.  If the product is for customers your age you can use yourself as the profile.  If the customer is younger than you then use a niece or nephew and analyise them fro a profile.

[wmbrianlee]

I've used a combination of things. Formal, external agencies to develop segment segmentations. And also more informal things like buyer interviews, focus groups and own experience.

[gmarkey]

For my company, there has been no better way then having informal conversations with our existing customers or speaking to the sales team about the problems our customers are facing. This allows us to position our messaging to outline how we will solve our customer's problems.

[SFinnerty2]

Leads from the sales team that develop into interviews have been the most successful. We're also tried utilizing LinkedIn groups that focus on our (niche) industry. Its helped us reach larger, releavant audience while also engaging cold leads. 

[JenniferSolomon]

Social media, interviews, and surveys.

[ZuriBirm]

I've found surveys, client interviews, and discussions with my sales team all to be helpful. And more importantly I've found using more than one research method really helps to build the full picture.

[Mahmoodrizvi]

survay

[AIbrahimShuaibu]

Social media platforms and discussion forums. 

[NMiquelino]

Calls interviews

[GPJan]

Interviews 

[NKibore]

Using facebook groups, WhatsApp groups

[SusCalix]

Mostly interviews or focus groups

[dfrancisco5]

Which research methods have helped you curate your buyer persona?

Social media usage can be helpful to understand the buyer persona and conducting interviews can help get in depth insight as well.

[humzakhan2811]

Absolutely Right

[BAleshiwan]

Conducting Interviews better helped me generate buyer personas.

[Burpeemom]

My go to has been social media and messaging. My persona is fictional mixed with my own personal background, as I am the reason for inventing my product, so who better to target but those in the same or similar situation.  I also like to reach out to my customers and gather information that way, since I know so many personally and have so many repeat customers. The reason I wanted to take all of these marketing classes is to learn how to market well enough and dramatically grow my customer base and build creditbility so my customers will keep coming back.

[DavidUzoma]

Amazing Stuff😎

[SMeilanesia]

I usually use social media especially Instagram to interact with audience and ask a question regarding their persona. Furthermore, you can also see their personal account and see their behaviour

[Nuber80]

Hemos usado entrevistas de profundidad y encuestas

[BBenson7]

Using information like social media like LinkedIn can be very helpful.

[RMoy]

In my experience, we've used background information - usually from Linkedin or information from our sales team stored on our company CRM -  and personal interviews with some of our customer's decision-makers.