Which research methods have helped you curate your buyer persona?

[agulati]

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.

[SusCalix]

Mostly interviews or focus groups

[dfrancisco5]

Which research methods have helped you curate your buyer persona?

Social media usage can be helpful to understand the buyer persona and conducting interviews can help get in depth insight as well.

[humzakhan2811]

Absolutely Right

[BAleshiwan]

Conducting Interviews better helped me generate buyer personas.

[Burpeemom]

My go to has been social media and messaging. My persona is fictional mixed with my own personal background, as I am the reason for inventing my product, so who better to target but those in the same or similar situation.  I also like to reach out to my customers and gather information that way, since I know so many personally and have so many repeat customers. The reason I wanted to take all of these marketing classes is to learn how to market well enough and dramatically grow my customer base and build creditbility so my customers will keep coming back.

[DavidUzoma]

Amazing Stuff😎

[SMeilanesia]

I usually use social media especially Instagram to interact with audience and ask a question regarding their persona. Furthermore, you can also see their personal account and see their behaviour

[Nuber80]

Hemos usado entrevistas de profundidad y encuestas

[BBenson7]

Using information like social media like LinkedIn can be very helpful.

[RMoy]

In my experience, we've used background information - usually from Linkedin or information from our sales team stored on our company CRM -  and personal interviews with some of our customer's decision-makers.

[RPrajapati1807]

AI tools, Research and Analysis, social media channels, demographics.

[APoikela]

Backgroud research, different social media channels and word of mouth. 

[JSlater91]

I would have to say by word of mouth, creating my own business cards and flyers to hand out, building network through social media, connecting with old clients, and hubspot.

[MBoden]

I would say other students. I listened to their experience building their buyer persona, and used that knowledge and put it towards my own. 

[wang388]

I am going to choose background research. Before you create a project or write a paper, you have to choose a topic to begin the process. 

[Adrián]

Mainly with interviews and clients and "anticlients" feedback. In some cases building close like relationships with blue chip clients.

[Sharmeen]

Hubspot, Social Media and Interviews.

[jayalove]

Social media queries, and engaging with their answers.

[MPeez]

We have used surveys to understand what matters to different decision-makers. Our SaaS requires multiple decision-makers so we also do a lot of listening. We use twitter, check in with our support, sales, and implementation team to hear what current customer and prospects pain points are.

[JudyTran]

Curate your buyer persona is the important step for a company in the initial phase. Using these methods will help you figure out it clearly: interviews, surveys by Google forms or other tools, social media listening and talking to your sales team. Therefore, you can get the most necessary information about your customers and create an effective marketing strategy for your company.

[FaustoCrtns5000]

Making a forms for him/her to know about his/her problems regarding my content and products.