Inbound

agulati
Inbound Professor
Inbound Professor

Which research methods have helped you curate your buyer persona?

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.

747 Replies 747
arue
Participant

Which research methods have helped you curate your buyer persona?

I have used 18-24 age group persons with or without a college degree. How they begin to learn about content marketing.

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YSivaldayeva
Participant

Which research methods have helped you curate your buyer persona?

There are many ways to collect information about your users.
I get the necessary information through customer surveys, social networks, email newsletters.

To obtain more detailed information about users, you can conduct an in-depth interview. It is necessary to compose questions for the client and invite him for an interview. In order for customers to agree to an interview, you can offer participation in a draw or a product at a discount.

The questions will be about the name, date of birth, place of residence, profession, your product, the problems the client faces, their emotions and motivations.

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AZadeh8
Member

Which research methods have helped you curate your buyer persona?

Honestly nothing beats getting that extra mile with your customers, making them comfortable and knowing that your a good sport. CONNECT then EXCHANGE then ADVISE. 

 

it makes alot of sense when you see a movie with a salesman playing Golf with a rich dude first and then when they are packing their gear pitch or give ADVISE 

MiaJolas
Member

Which research methods have helped you curate your buyer persona?

Social media is great for buyer persona building, especially with all those social listening tools out there !

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MMoussa
Member

Which research methods have helped you curate your buyer persona?

My work as a marketing specialist and supervisor of the sales team helped me in this through the sales team and their reports. I also made field visits to the markets, which leads to the formation of a good idea about customers, their way of thinking and their needs.

Also, social media is essential.

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ESharkey
Member

Which research methods have helped you curate your buyer persona?

Mine was base on the point in life I thought I would been at by now for what I want to do for a living.

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Pinvicas
Member

Which research methods have helped you curate your buyer persona?

In my specific situation. Watching and talking with people and streamers on twitch. I would like to work with entertainment and psychology so, talks with them in a certain personal way allow me knows their preferences and needs in their lifes

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ZBen
Member

Which research methods have helped you curate your buyer persona?

Surveys and social media listening are the best way to create a buyer persona.

PaolaLaraCortés
Member

Which research methods have helped you curate your buyer persona?

In my view, the best methods to create a buyer persona are personal interviews, or through social media.

Mahim_Murulya
Member

Which research methods have helped you curate your buyer persona?

Google Forms and personal interviews and social media

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AneesMisbah
Participant

Which research methods have helped you curate your buyer persona?

The research methods that I typically use include interviews. Interviewing customers, front line employees who are close to the customer (e.g. sales team members) is key to finding insights that help with curating a buyer persona. Asking open ended questions is also a great way to learn about the customer needs and behaviours.

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AHilliard2
Participant

Which research methods have helped you curate your buyer persona?

Customer experience surveys, google forms, and social media analytics. 

0 Upvotes
RHoward2323
Member

Which research methods have helped you curate your buyer persona?

Surveys and interviews are my go to for creating my buyer personas.

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MLoayza
Member

Which research methods have helped you curate your buyer persona?

I have used interviews and social media to find insights ands know how to built my buyer persona. 

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alyssandrabrook
Participant

Which research methods have helped you curate your buyer persona?

Several research methods have helped me curate my buyer persona, and they are social media and email. 

 

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SHunter2
Member

Which research methods have helped you curate your buyer persona?

We have worked with both an outside research agency and also conducted internal interviews and surveys with customers who have interacted and are considered loyal customers. With both external and internal research data, we have a higher level of confidence in the accuracy of our buyer persona. 

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CJoseph6
Contributor

Which research methods have helped you curate your buyer persona?

Social media & Surveys. It's also important to understand the demographic & buying insights of your ideal customer.

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vlieu
Member

Which research methods have helped you curate your buyer persona?

Make a interview to see how the customers think and find the way to solve

PMartins1
Member

Which research methods have helped you curate your buyer persona?

The hubspot's tool for creating personas is awesome 

leastknown
Member

Which research methods have helped you curate your buyer persona?

Im curious if anyone has had success with forms.app or a similar service for collecting info?

AGuardino
Member

Which research methods have helped you curate your buyer persona?

The videos were designed to educate me on buyer personas.

0 Upvotes