Which research methods have helped you curate your buyer persona?

[agulati]

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.

[amazuera]

Social Media Platform. 

Guys is you're struggling to develop the right questions for your interviewees, please listen to this TED TALK is mind-blowing https://www.youtube.com/watch?v=vEPfFwPaHU4

This one is in Spanish, you can try it if you want to practice a second language

[AGuardino]

Questioning the persona on information needed for their business.

[NGriffith1]

Emailing customers to schedule calls for 10-20 minute interviews.

[AGuardino]

Emailing customers to find out their wants and needs for their relationship with the company.  

[Jimbot]

I have emailed customers surveys and this method has worked well

[AGuardino]

I used email to contact customers for feedback.  

[JSingh53]

Social Media Platforms

Primary research: Surveys/ Google Forms and Interviews. 

[AGuardino]

Google analytics to help with company information. 

[ACampbell2]

Client interviews 

[AGuardino]

Customer interviews and buyer habits.  

[yannisv]

Mostly Social media and google forms.

[AGuardino]

Social media apps and interviewing.  

[ChinyereMon]

Still in the process, but I'm going to start with surveys, google forms 

[AGuardino]

Currently working on gaining aa program that suites my needs to curate further buyers.  

[ABlightman]

Google forms, suggestion cards, survey monkey surveys, social media responses and face to face interviews. 

[ERomero4]

I have done survey forms and interviews. The main thing is avoiding probing questions or leading questions. 

[RGerardi]

Adding to your answer, also people don't like answering open question, they prefer the close ones.

[Lorelai]

Google Forms and focused Groups

[JYadav0]

Survey,Forms and Interviews 

[nroberto1429]

A good way to understand and identify the Buyer persona is by seeing the general business needs of your prospects or potential customers who are accurate based on the products/services/solutions you offer to them. Surveys and forms are good tools to capture this information. 

[Eunice2401]

what of if the business is new and you do not have a customer base yet, how do you use survey and forms