Which research methods have helped you curate your buyer persona?

[agulati]

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.

[LBatallones]

My tip is to start by researching your target audience online, like reading industry blogs, checking social media, and looking at competitors.

[MMehmood]

Forms tend to work pretty well if you know how and where to deploy them. Offer an incentive so you can have responses and ask questions that you need answered regarding personas. Then, create detailed buyer personas and adjust your strategies accordingly. 

[02143]

I agree

[MVilarino]

Testimonials, customer reviews, and feedback are valuable sources for understanding how your products and services are evaluated by customers, and they can also help you identify who is buying from you.

[KCase]

The testimonals and reviews are very important . Survey as follow up.

[OIge12]

I agree

[CHesser]

I think that reading and learning from customer reviews and testimonies is the best research method to curate your buyer persona. 

[PJSinsures]

Hello everyone,

I own/run a small insurance agency in Arizona & Ohio. I put together a few Persona's based on current customers and a few that I still follow up with. Even though I may not gain their business from the initial contact, I still stay in touch to follow up for renewal time.

[ODonaldson]

Researching customer reviews and survey results 

[RKhanchandani]

A buyer persona is an excellent tool for gaining a deeper understanding of your target audience’s demographic characteristics, behavioral patterns, and purchasing motivations.

[hsingh939]

It is best tool to check their demogeaphic condition and take a goal and consider variation of digital social activites

[ERush9]

Surveys and questionnaires – Gathering quantitative data on preferences, demographics, and behaviors from a larger audience.

Website and social media analytics – Reviewing engagement data, traffic sources, and audience insights to see who’s interacting with your brand and how.

Feedback from sales and customer service teams – Collecting insights from people who regularly communicate with customers about their needs, objections, and questions.

[BSonkin]

My social media and previous employment experience!

[SSkoler]

Social media!

[cmortada]

Social media 

[BlessingEnejor]

haven't use yet but love to use LinkedIn as goes on

[SAMUELAREVALO]

My social media.

[DOfBeauty]

I haven't used any but would soon use it for my decoration business

[ASarkar2]

SInce all our customers are extremely High Ticket Customers. Interviewing them is difficult due there time constraints. Social Media like LinkedIn and other tools helped me to do research.

[YAttrah]

I like using social media mostly, however interviews seem to also be great

[Digital_Nomad97]

Interviews and surveys have proven to be the most effective means of building a buyer persona.