Which research methods have helped you curate your buyer persona?
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.
Which research methods have helped you curate your buyer persona?
When creating detailed buyer personas, combine primary and secondary research. Use surveys, customer interviews, and contextual datafrom online sources. Tailor your methods to suit your business needs.
Which research methods have helped you curate your buyer persona?
Social media searches and customer surveys were conducted to build my buyer personas. Active listening to Social Media brand advocates was the biggest help when creating buyer personas.
Which research methods have helped you curate your buyer persona?
I send polls to people that match the target, I do online research or use tools that can give me more information and see patterns or trends online, to get some sort of sentiment I also do focus groups, and tests with the focus group.
Aug 6, 202411:37 AM - edited Aug 6, 202411:48 AM
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Which research methods have helped you curate your buyer persona?
I leveraged social media searches and conducted customer surveys in building my buyer personas. Specifically searching hashtags and searching thru social media accounts, LinkedIn, and some good ole costumer feedback.
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