Inbound

chrlee
インバウンドプロフェッサー
インバウンドプロフェッサー

Which of the five fundamental steps is most challenging for you?

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:

  1. Defining the interactions you want to track
  2. Implementing tracking
  3. Analyzing and reporting how people are behaving on your website
  4. Using this information to segment your contacts
  5. Using your segmentation to nurture

 

Which of these five fundamental steps is most challenging for you?

 

Share below the barriers you've experienced and how you've overcome some of them if applicable! 

 

To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.

490件の返信
laurayepes4
メンバー

Which of the five fundamental steps is most challenging for you?

Use the segmentation results to nurture might be the most challenging of the five steps. It is always important to innovate and engage your customers.

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MKTMusic
メンバー

Which of the five fundamental steps is most challenging for you?

I see where you have to be determine and do your reasarch 

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TBarnes75
メンバー

Which of the five fundamental steps is most challenging for you?

Out of the five fundamental steps the most challenging would be the segmentation to nurture. I would need to get to come up with innovative ways to attract more consumers. 

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mjones166
メンバー

Which of the five fundamental steps is most challenging for you?

Analyzing and reporting behavior tends to be the most challenging step for many businesses. Ensuring accurate data collection and deriving actionable insights from the collected data can be complex, especially with large datasets. To overcome this, businesses should invest in robust analytics frameworks and utilize data visualization techniques to simplify analysis and facilitate decision-making. Additionally, leveraging advanced analytics platforms with enhanced reporting capabilities can streamline the process and enable more effective use of behavioral data for segmentation and targeting.

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Shompa
メンバー

Which of the five fundamental steps is most challenging for you?

Defining the interactions you want to measure,  Applying tracking,  Analyzing and reporting on how visitors behave on your website are the easiest steps. I'd think . and 5. are tougher since you have to generate strong material to nurture and make sure it's original and attracts the viewers' attention in order to urge them to take the next step.

 

 

DLawson1
メンバー

Which of the five fundamental steps is most challenging for you?

Using the segmentation for nuturing would be my biggest battle. I understand the interctions I want to track but if someone visits a page at least 3 times, I struggle with HOW I should nuture the prospect. Sending personalized emails works but unsure of other methods to try.

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SJensen8
メンバー

Which of the five fundamental steps is most challenging for you?

implementing tracking because it follows the numbers of how shoppers act, which is something I struggle with. 

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gvillanueva6
メンバー

Which of the five fundamental steps is most challenging for you?

tracking

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ATshiki
メンバー

Which of the five fundamental steps is most challenging for you?

1. Defining the interactions you want to track and 2. Implementing tracking and 3. Analyzing and reporting how people are behaving on your website is the easiest part. I'd say 4. and 5. are harder because you have to create good content you are using to nurture and make sure it's creative and captures the viewsers attention in order to nudge them to take the next step

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SageSan
メンバー

Which of the five fundamental steps is most challenging for you?

To be very frank. For now, its all of them because I'm at a stage where I have necessary information but don't have an opportunity to implent it (which is mostly acquired working with teams and developed marketing agencies). So, looking forward to it

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nixtshai
メンバー

Which of the five fundamental steps is most challenging for you?

The most challenging is Customer Segmentation after Analysis and Reporting. Simply because depending on the interaction the segmentation can get granular and deciding how to group isn't simple. However, I found limiting the variables helps to drive focus on the overall objective. It has also allowed us to limit website actions to be more narrowly funnelled.

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ajacobs123
メンバー

Which of the five fundamental steps is most challenging for you?

Using tor segmentation to nurture

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ARodriguez12
メンバー

Which of the five fundamental steps is most challenging for you?

Segmentation can be complex, requiring a delicate balance to avoid either excessive granularity, resulting in too many segments, or overly broad categorization, leading to too few segments.

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LWong23
参加者

Which of the five fundamental steps is most challenging for you?

Definitely implementing the tracking. I don't want to break the website!

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LDonahue9
メンバー

Which of the five fundamental steps is most challenging for you?

The fundamental step I find most challenging is analyzing and reporting how people are behaving on our website. We track this, but hard to understand sometimes. 

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AriSaenz
メンバー

Which of the five fundamental steps is most challenging for you?

In my opinion, defining the interactions you want to track, as it requires a deep understanding of the specific goals and objectives of the marketing strategy, which may vary significantly across different contexts and industries.

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alannarhodes
投稿者

Which of the five fundamental steps is most challenging for you?

Hi Christine,

 

Thank you for posing this question. I find it to be excellent practice, and I thoroughly enjoy it! Currently, I don't hold a marketing role, so this serves as pretend practice for me 🙂

 

Regarding the five fundamental steps for integrating behavioral marketing and customer segmentation, the most challenging aspect for me [at the moment] would be defining the interactions you want to track and analyzing and reporting how people are behaving on your website. It's challenging because nearly every action a customer takes on a website is essential. The micro-decisions carry significant weight.

 

-Alanna

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AH99
メンバー

Which of the five fundamental steps is most challenging for you?

I think segmentation can be challenging. There is a fine balance to achieve in order avoid drilling too deep to create excessive segments or remain too macro and create too few segments. While the former might mean (wrongly) reading too much into each behaviour, the latter would certainly mean the message is unlikely to be specific and far too generic.

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EJ2
メンバー

Which of the five fundamental steps is most challenging for you?

Analyzing and reporting how people are behaving on your website

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NMäkinen
メンバー

Which of the five fundamental steps is most challenging for you?

  1. Seurannan toteuttaminen
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