Jan 6, 2022 10:52 AM - edited Jan 20, 2022 2:55 PM
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:
Which of these five fundamental steps is most challenging for you?
Share below the barriers you've experienced and how you've overcome some of them if applicable!
To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.
I think the first step is the hardest because it needs you to dig deep to get critical information that should be accurate so as to make the other steps flow perfectly.
The first step is the hardest, since it requires a deeper knowledge about the business and market. I work as a freelancer, and this is sometimes challenging, especially if the client himself does not work his market well enough!
2 weeks ago - last edited 2 weeks ago
I would say that applying customer segmentation after pulling a report would be the most difficult part of the process. At the end it is needed to analyze the customers well to know in which group they belong.
2 weeks ago
I think the first step is the most challenging for me. I have difficulty defining the scope and goals of a given project; once I'm given bounds to work within I'm very comfortable implementing tracking and analyzing those results, but that can all be messed up if I'm too ambitious (or reductive) at the beginning.
3 weeks ago
While I find that each step has its challenges, they key one to get right is step 1, defining which interactions we want to track, because that forms the basis for everything going forward. And if you miss something, the rest of your plan is then not as robust as it could be.
3 weeks ago
Potentially #2 - Implementing tracking. We've used Tag Manager in the past to create triggers like 50% scroll, view thru completion and button clicks and pulled all of those types of things into a Google Data Studio - but it is a different report to see email clicks.
And then to do that so that people get the appropriate cookies and what not so you can track them based on these actions. That's just a level of technical that is outside my wheelhouse. We do have a developer we work with who sees to those things. But he's not on the projects like the rest of the team so it always slows things down and usually complicates things when trying to bring him up to speed.
4 weeks ago
I think defining the interactions you want to track is the hardest step. There is so much data to choose from, and it can be difficult to narrow it down to a handful of meaningful attributes. And each industry, and the companies within those industries, are different, so there is no "one size fits all" option.
4 weeks ago
The most challenging step is implementing tracking, as most of the tracked data is anonymous, and I can't get a way to interact with the customers via e-mail or any personalized way.
a month ago
As I have not started utilizing tracking tools to track our company's digital presence, I will say Implementing Tracking is the most challenging right now. Each person in charge of their area (such as emails, HR, or social media etc) does their own analysis of the ROI within their area, I'd imagine to fully make use of the analytics would be to compile and compare accoss all the different sectors of our organisation, which is the challenge.
a month ago
Well, In my case, usually its preferred to identify the new users interacting with the content and let them give you more information in a transactional way - either giving them white papers or relevant educational webinar