Which of the five fundamental steps is most challenging for you?

[chrlee]

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:

1. Defining the interactions you want to track
2. Implementing tracking
3. Analyzing and reporting how people are behaving on your website
4. Using this information to segment your contacts
5. Using your segmentation to nurture

Which of these five fundamental steps is most challenging for you?

Share below the barriers you've experienced and how you've overcome some of them if applicable! 

To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.

[joetucker6]

I would say the hardest step for me is using the information to segment my contacts. This is hard because a lot of the times the information about the customers is hard to find. Sometimes the customers don't want other people knowing their info and will try and make it difficult for the 3rd party organizations to access that information. That overall is what makes this step the most difficult for me personally. 

[Mekoco]

Number 4 will be the most challenging.

[joetucker6]

And why is that mekoco????!!!!!!1

[CLutteringer]

I found step 1 to be most difficult for me. I was starting out and quite naive but moved past it. I believe starting out I was very gung ho and wanted to just get everyone as a customer and all this. It's not how it works sadly.

[JWilliams808]

The biggest challenge for me is defining the interactions I want to track. However, once I have clarity about the purpose of the marketing campaign and what CTAs I want to present to the customer/prospect, that first step should be easier. 

[Mandiseli_Mfeya]

Which of the five fundamental steps is most challenging for you?

Defining the interaction would be difficult for me because by setting KPIs to a number of expressions, it's hard to know the conversion of customers. 

[MalarShanmu]

I think First one 

[KDye7]

Do you mean you are not able to track which customers convert? Or the steps that they do on the way?

I agree steps can be tricky (ours is often very short - they land on our home page, go to our contact page and fill out the form).

But the other type of customer is often on our mailing list for a while, and we can see what emails they interact with and which one might trigger them to take action.

[Irtazat]

Defining the interaction would be difficult for me because by setting KPIs to a number of expressions, it's hard to know the conversion of customers. 

[ValentinoFR]

"Defining the interactions that I want to track" would be probably the most challenging step for me right now, but that's because I lack knowledge of the target audience, since we haven't really applicate the data to our job yet.I believe none of the 5 step would be a difficult once we apply the BUYER PERSONA method, and analyze the data that we gain from our searching and studying.

[syadav51]

Dealing with data is bit cumbersome wherein you have to cateogorise your audince, based upon tracking, and then nurturing the segemnted audience is going to be time consuming. 

[alannarhodes]

I agree it can be cumbersome to segment, but that's what an overview plan is for, as well as software and AI for real-time updates to the plan. Right? 

[syadav51]

Absolutely

[SriramS19]

Implementing tracking for sure. It is because even though my organization has a few marketing tracking tools, leveraging them to achieve your goals requires expertise on those tools and they are maintained by a separate team of digital marketers. 

[AHennessey]

Yes! These tools and their setup are always challenging and usually handled by a tech team.

[joetucker6]

I abolutely agree with this. Had the same exact thoughts. Good stuff.

[SGreenlee]

I would say implementing tracking is the most challenging as the website/ firm I work for doesn't sell a cut-and-dry product so the tracking of the good/service and consumer thoughts would be harder

[SriramS19]

But your firm should buy marketing automation tools to implement some sort of tracking, don't you agree?

[joetucker6]

Got him there sriramS19!!!!

[laurayepes4]

Use the segmentation results to nurture might be the most challenging of the five steps. It is always important to innovate and engage your customers.

[joetucker6]

Yes and sometimes those customers don't want to be engaged in whatever your business has going for it. Can be a frustrating process for sure Laura.