Inbound

chrlee
Inbound Professor
Inbound Professor

Which of the five fundamental steps is most challenging for you?

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:

  1. Defining the interactions you want to track
  2. Implementing tracking
  3. Analyzing and reporting how people are behaving on your website
  4. Using this information to segment your contacts
  5. Using your segmentation to nurture

 

Which of these five fundamental steps is most challenging for you?

 

Share below the barriers you've experienced and how you've overcome some of them if applicable! 

 

To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.

524 Replies 524
syadav51
Member

Which of the five fundamental steps is most challenging for you?

Absolutely
0 Upvotes
SriramS19
Member

Which of the five fundamental steps is most challenging for you?

Implementing tracking for sure. It is because even though my organization has a few marketing tracking tools, leveraging them to achieve your goals requires expertise on those tools and they are maintained by a separate team of digital marketers. 

AHennessey
Contributor

Which of the five fundamental steps is most challenging for you?

Yes! These tools and their setup are always challenging and usually handled by a tech team.

0 Upvotes
joetucker6
Participant

Which of the five fundamental steps is most challenging for you?

I abolutely agree with this. Had the same exact thoughts. Good stuff.

0 Upvotes
SGreenlee
Member

Which of the five fundamental steps is most challenging for you?

I would say implementing tracking is the most challenging as the website/ firm I work for doesn't sell a cut-and-dry product so the tracking of the good/service and consumer thoughts would be harder

0 Upvotes
SriramS19
Member

Which of the five fundamental steps is most challenging for you?

But your firm should buy marketing automation tools to implement some sort of tracking, don't you agree?

0 Upvotes
joetucker6
Participant

Which of the five fundamental steps is most challenging for you?

Got him there sriramS19!!!!

0 Upvotes
laurayepes4
Member

Which of the five fundamental steps is most challenging for you?

Use the segmentation results to nurture might be the most challenging of the five steps. It is always important to innovate and engage your customers.

0 Upvotes
joetucker6
Participant

Which of the five fundamental steps is most challenging for you?

Yes and sometimes those customers don't want to be engaged in whatever your business has going for it. Can be a frustrating process for sure Laura. 

0 Upvotes
MKTMusic
Member

Which of the five fundamental steps is most challenging for you?

I see where you have to be determine and do your reasarch 

0 Upvotes
joetucker6
Participant

Which of the five fundamental steps is most challenging for you?

Be determined*, also would love for you to expand on this, you have such a good foundation going with it. 

0 Upvotes
TBarnes75
Member

Which of the five fundamental steps is most challenging for you?

Out of the five fundamental steps the most challenging would be the segmentation to nurture. I would need to get to come up with innovative ways to attract more consumers. 

0 Upvotes
joetucker6
Participant

Which of the five fundamental steps is most challenging for you?

And how do you think you could do this TBarnes75? Would love to hear back on some ideas from ya. Have a blessed night friend!

0 Upvotes
mjones166
Member

Which of the five fundamental steps is most challenging for you?

Analyzing and reporting behavior tends to be the most challenging step for many businesses. Ensuring accurate data collection and deriving actionable insights from the collected data can be complex, especially with large datasets. To overcome this, businesses should invest in robust analytics frameworks and utilize data visualization techniques to simplify analysis and facilitate decision-making. Additionally, leveraging advanced analytics platforms with enhanced reporting capabilities can streamline the process and enable more effective use of behavioral data for segmentation and targeting.

0 Upvotes
joetucker6
Participant

Which of the five fundamental steps is most challenging for you?

Yes.

0 Upvotes
Shompa
Member

Which of the five fundamental steps is most challenging for you?

Defining the interactions you want to measure,  Applying tracking,  Analyzing and reporting on how visitors behave on your website are the easiest steps. I'd think . and 5. are tougher since you have to generate strong material to nurture and make sure it's original and attracts the viewers' attention in order to urge them to take the next step.

 

 

joetucker6
Participant

Which of the five fundamental steps is most challenging for you?

Absolutely, nurturing the buyer and making sure they are comfortable in every situation the both of you get into is important in creating a long lasting substantial relationship with them. Thank you for sharing.

0 Upvotes
DLawson1
Member

Which of the five fundamental steps is most challenging for you?

Using the segmentation for nuturing would be my biggest battle. I understand the interctions I want to track but if someone visits a page at least 3 times, I struggle with HOW I should nuture the prospect. Sending personalized emails works but unsure of other methods to try.

0 Upvotes
KDye7
Contributor

Which of the five fundamental steps is most challenging for you?

Emails is the obvious one, sendingcontent that might address any hesitations they might have with continuing with their progress towards the action. Other nurturing might depend on who you have available and what you are trying to get them to do. Have a salesperson? Get them to call and discuss the product/service (they don't have to mention that you know the customer has visited the page!). Offer a demo, perhaps? Send them to blog posts that reinforce your message.

0 Upvotes
SJensen8
Member

Which of the five fundamental steps is most challenging for you?

implementing tracking because it follows the numbers of how shoppers act, which is something I struggle with. 

0 Upvotes
KDye7
Contributor

Which of the five fundamental steps is most challenging for you?

Tracking shoppers is something that is now relatively commonplace, but can be hard to achieve. Google Analytics and Tag Manager can give you all the data that you need, but you might need a professional company to help you set it up.

0 Upvotes